3 Reasons Why Apple Watch Will Be a Hit.

With many tech articles predicting doom for the impending release of Apple Watch, here are my three reasons why Apple’s entry into the wearables market will actually be a big hit.

1. $350 is not a...

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What is a Symmetri Blog?

Remember when you first became aware of blogging? I still remember years ago when I used the word “blog” while talking to a colleague and he didn’t know what I was talking about. I had to explain...

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Delivering on the Details: An Account Perspective

“Sweat the big stuff and the small stuff. The big stuff wins accounts. The small stuff keeps them.”

When I first started at Symmetri, that’s what I learned from one of our founding members, Ryan...

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Bringing Home The Gold

Chicago’s Best B2B creative agencies came together on October 21st, 2014 for the BMA Tower Awards hosted at Moonlight Studios. We at Symmetri were very pleased to attend and enjoyed the wonderful...

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The Importance of A/B Testing

Google does it. So does Amazon. Even the BBC does it. And there is no reason everyone shouldn’t be doing it.

It is A/B testing, and it’s an effective and unbiased means of understanding your...

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Q&A with Senior Account Executive, Stephanie Campbell

Why did you first get into marketing?

I first became interested in marketing back in grade school when I became a brand name lover. There were a few brands that I was just obsessed with and...

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What Is a Bitcoin?

“Bitcoin is a virtual currency used for buying, selling and trading. A single bitcoin is a digital string of numbers and letters.  Individual computers in a collection of computers (the bitcoin...

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10 Tips for Using Social Media to Gain an Edge at a Conference

How to use social networks to improve your business network

Are you looking to get more value out of your next trade show or conference?

Have you wondered if your social channels could connect...

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Q&A with Graphic Designer, Julie Bierschenk, on What Inspires Her and Surviving the Polar Vortex

In today’s digital space, which company best captures their brand essence through design? 

I find that companies that stay true to their brand through all mediums achieve the most success with...

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Nobody Reads Anymore? Don’t Believe It.

I heard it yet again, just the other day, in a client meeting. Make that two times, from two different people, in two back-to-back meetings. It’s the same thing I’ve heard so many times before:...

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