My Fling with Alexa: A Conversation about, and with, Amazon Echo

As society slowly grows, a recurring theme in the technology field has been to make our lives easier. If there is a task that can be automated, it should, giving people the time to spend their...

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Think Regional in 2015

As the need to serve new and emerging markets will continue to increase in 2015, B2B brands need to ensure their digital presence is tailored to regional audiences. Brands have been thinking...

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2014 UI/UX Recap

Before we get into what happened in 2014 for UX (user experience design) and UI (user interface design), please peruse this simple chart to refresh yourself on UX vs. UI. I won’t get into the...

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Delivering on the Details: An Account Perspective

“Sweat the big stuff and the small stuff. The big stuff wins accounts. The small stuff keeps them.”

When I first started at Symmetri, that’s what I learned from one of our founding members, Ryan...

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Connecting with Architects Online Via Social Media

Are you looking for new ways to connect with architects?

Do you market building materials to architects and specifiers?

Whether architects are your direct customers or major influencers in getting...

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Commit to Delivering on Your Promise... or Commit to Fighting Relative Sameness

Last week I read an article about Coca-Cola’s new can that can be split in half so consumers can “share happiness.” Over the years, Coca-Cola has had big campaigns, all focused around its brand...

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Why the Wisest Marketers Should Follow the Michelin Star

I’ve normally associated the name Michelin with tires. But when I heard that the French brand’s more tasteful side of business (pun intended) released its 2013 Chicago Guide last month, Michelin...

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Why You Need Mobile-Optimized Website Content (and Not Just Because Google Says So)

Google recently teamed with Sterling Research and SmithGeiger to survey nearly 1,100 U.S. adults about website user experience on smartphones. While their focus was more on general consumer use of...

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6 pt Paragraph Spacing: It’s Critical To Client Relationships!

I’m particular. Some call it anal. But I prefer particular. I blame many people for this. In order: my father, my mother, my first CEO, and Mark Masseur.

My father is the most organized person on...

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European Union “Cookies Law”

In May of 2011, the European Union passed a directive that was adopted by all EU countries. Simply put, it forces websites to be more transparent about how they use cookies and give site visitors...

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