The Joke's On You. Are You OK With That?

This actually happened, not long ago. A lawyer representing a suburban car dealership met with legal representatives for PepsiCo, Chevrolet, NASCAR and the corporate sponsors of a leading NASCAR...

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Sure it’s B2B, But Your Customer is Still Human

As I come up on ten years in the ad biz, I realized I’ve gotten around. I’ve worked in recruitment advertising, B2C, eCommerce and now B2B. All in all though, it’s pretty clear – advertising is...

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