Nobody Reads Anymore? Don’t Believe It.

I heard it yet again, just the other day, in a client meeting. Make that two times, from two different people, in two back-to-back meetings. It’s the same thing I’ve heard so many times before...

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Why B2B Businesses Should Embrace Search Marketing

The reason is because it works, and the smartest businesses – B2B and B2C – have embraced it. But before I explain why, I’ll explain why some B2Bs are slow to embrace “search.”

The No. 1 reason is...

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