Why B2B Businesses Should Embrace Search Marketing

The reason is because it works, and the smartest businesses – B2B and B2C – have embraced it. But before I explain why, I’ll explain why some B2Bs are slow to embrace “search.”

The No. 1 reason is...

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Q&A with Veronica Leshchinskaya, SEO Specialist: On the Value of SEO and What She Loves Most About Her Job

What is an SEO Specialist?

An SEO specialist is usually referred to as an SEO; an SEO works on making web pages more visible to search engines, often working on creating content that is meaningful...

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Q&A with Ryan Mannion, VP/Account Dir, on Breaking Through Digital Clutter & March Madness

What is the most interesting or creative B2B marketing campaign that’s caught your eye lately?

I don’t know that many have caught my eye as of late. But I do follow a number of companies who I...

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The Joke's On You. Are You OK With That?

This actually happened, not long ago. A lawyer representing a suburban car dealership met with legal representatives for PepsiCo, Chevrolet, NASCAR and the corporate sponsors of a leading NASCAR...

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Sure it’s B2B, But Your Customer is Still Human

As I come up on ten years in the ad biz, I realized I’ve gotten around. I’ve worked in recruitment advertising, B2C, eCommerce and now B2B. All in all though, it’s pretty clear – advertising is...

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Digital Reflection

In October I attended a 3-day Hyper Island Master Class (#himc) in New York City. It’s pretty much a boot camp to help marketers like me, who didn’t grow up on a computer, help catch up to the...

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Q&A with Account Exec Jenna Fletcher: On How Marketing is Shifting & Her Singing Career

I’m accustomed to receiving “marching orders” from account managers – but that’s only my perspective. What else do account managers do day-to-day?

As with anything, every day is different for an...

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