2014 UI/UX Recap

Before we get into what happened in 2014 for UX (user experience design) and UI (user interface design), please peruse this simple chart to refresh yourself on UX vs. UI. I won’t get into the...

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The Importance of A/B Testing

Google does it. So does Amazon. Even the BBC does it. And there is no reason everyone shouldn’t be doing it.

It is A/B testing, and it’s an effective and unbiased means of understanding your...

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6 Themes from SES Chicago to Inform Your 2014 Digital Marketing Program

You’re a marketer who uses site analytics for performance benchmarking and tracking. You’re collecting a lot of data. This data can be segmented, tested, and items that return a positive result...

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Why You Need Mobile-Optimized Website Content (and Not Just Because Google Says So)

Google recently teamed with Sterling Research and SmithGeiger to survey nearly 1,100 U.S. adults about website user experience on smartphones. While their focus was more on general consumer use of...

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