Marketing to Engineers: Be Helpful! Part II

Part II of II.

You don’t have to over-think how you market to engineers. This is the second post with useful tips on how marketers should focus less on talking “at” engineers and instead focus on...

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Marketing to Engineers: Be Helpful!

Part I of II.

Many have written about marketing to engineers. And everyone agrees: they’re a tough crowd. Nobody wants to be sold to. And most don’t like to be marketed to. Engineers often look down...

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5 Reasons Why Engineers Should Love Social Media

A recent survey of engineers in EE Times (September 7, 2012) reported that approximately 70% of respondents use social media in some way, but 28% do not use social media at all. It also reports that a...

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