Bringing Home The Gold

Chicago’s Best B2B creative agencies came together on October 21st, 2014 for the BMA Tower Awards hosted at Moonlight Studios. We at Symmetri were very pleased to attend and enjoyed the wonderful...

Read More »

The Importance of A/B Testing

Google does it. So does Amazon. Even the BBC does it. And there is no reason everyone shouldn’t be doing it.

It is A/B testing, and it’s an effective and unbiased means of understanding your...

Read More »

The New Rules of B2B Demand Generation

Things have certainly changed for B2B marketers. The advent of the Internet and all the associated sociological and technological revolutions, coupled with the severe economic downturn of the last...

Read More »