Objectively Subjective: Align These 3 Design Elements to Your Business Goals

Have you ever looked at the image in an advertisement and wondered, “what are they actually selling?” Or maybe you’ve been in an endless meeting trying to reach agreement between several different...

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whitespace

Why is white space so important?

As a young designer, you often have complex ideas and may add clutter to your work to get your point across. You lack the confidence and schooling it takes to make educated decisions and probably...

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2014 UI/UX Recap

Before we get into what happened in 2014 for UX (user experience design) and UI (user interface design), please peruse this simple chart to refresh yourself on UX vs. UI. I won’t get into the...

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Q&A with Graphic Designer, Julie Bierschenk, on What Inspires Her and Surviving the Polar Vortex

In today’s digital space, which company best captures their brand essence through design? 

I find that companies that stay true to their brand through all mediums achieve the most success with...

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Why You Need Mobile-Optimized Website Content (and Not Just Because Google Says So)

Google recently teamed with Sterling Research and SmithGeiger to survey nearly 1,100 U.S. adults about website user experience on smartphones. While their focus was more on general consumer use of...

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