3 Advanced Google Analytics Tips for B2B

Having used Google Analytics for 4+ years, from E-commence to lead generation sites, I feel pretty comfortable in their functionality and reporting. At least as comfortable as everyone can feel....

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Increase Website Traffic by…Networking?

Not too long ago, when I was bright-eyed and bushy-tailed right out of graduate school, I was ready to take on the world with my newfound marketing knowledge. “I’m so hirable! I’ll just go and...

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The Importance of A/B Testing

Google does it. So does Amazon. Even the BBC does it. And there is no reason everyone shouldn’t be doing it.

It is A/B testing, and it’s an effective and unbiased means of understanding your...

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6 Themes from SES Chicago to Inform Your 2014 Digital Marketing Program

You’re a marketer who uses site analytics for performance benchmarking and tracking. You’re collecting a lot of data. This data can be segmented, tested, and items that return a positive result...

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The New Rules of B2B Demand Generation

Things have certainly changed for B2B marketers. The advent of the Internet and all the associated sociological and technological revolutions, coupled with the severe economic downturn of the last...

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NBA, MLB, B2B: the Numbers Matter

I’ll admit it. A few weeks ago, I was avidly reading every article I could get my hands on about the NBA’s Boston Celtics hiring Butler University head basketball coach Brad Stevens. At the tender...

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E-commerce Will Continue To Drive Revenue Growth in B2B

Recent surveys show that B2B companies are increasingly relying on e-commerce to drive revenue growth. Due to lingering channel-conflict concerns, many B2B companies still don’t have an e-commerce...

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European Union “Cookies Law”

In May of 2011, the European Union passed a directive that was adopted by all EU countries. Simply put, it forces websites to be more transparent about how they use cookies and give site visitors...

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