Discern fact from fiction in the world of SEO.

3 Common SEO Myths Debunked

If search engine optimization isn’t your full-time job, it can be maddening to keep up with the constant changes of Google’s search algorithms. What’s more, if you ask five SEO’s for their opinion on...

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3 Advanced Google Analytics Tips for B2B

Having used Google Analytics for 4+ years, from E-commence to lead generation sites, I feel pretty comfortable in their functionality and reporting. At least as comfortable as everyone can feel. Then...

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Think Regional in 2015

As the need to serve new and emerging markets will continue to increase in 2015, B2B brands need to ensure their digital presence is tailored to regional audiences. Brands have been thinking “globally...

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6 Themes from SES Chicago to Inform Your 2014 Digital Marketing Program

You’re a marketer who uses site analytics for performance benchmarking and tracking. You’re collecting a lot of data. This data can be segmented, tested, and items that return a positive result can be...

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Why B2B Businesses Should Embrace Search Marketing

The reason is because it works, and the smartest businesses – B2B and B2C – have embraced it. But before I explain why, I’ll explain why some B2Bs are slow to embrace “search.”

The No. 1 reason is...

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Q&A with Veronica Leshchinskaya, SEO Specialist: On the Value of SEO and What She Loves Most About Her Job

What is an SEO Specialist?

An SEO specialist is usually referred to as an SEO; an SEO works on making web pages more visible to search engines, often working on creating content that is meaningful and...

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E-commerce Will Continue To Drive Revenue Growth in B2B

Recent surveys show that B2B companies are increasingly relying on e-commerce to drive revenue growth. Due to lingering channel-conflict concerns, many B2B companies still don’t have an e-commerce...

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Why You Need Mobile-Optimized Website Content (and Not Just Because Google Says So)

Google recently teamed with Sterling Research and SmithGeiger to survey nearly 1,100 U.S. adults about website user experience on smartphones. While their focus was more on general consumer use of...

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