The Importance of A/B Testing

Google does it. So does Amazon. Even the BBC does it. And there is no reason everyone shouldn’t be doing it.

It is A/B testing, and it’s an effective and unbiased means of understanding your...

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Q&A with Senior Account Executive, Stephanie Campbell

Why did you first get into marketing?

I first became interested in marketing back in grade school when I became a brand name lover. There were a few brands that I was just obsessed with and...

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Connecting with Architects Online Via Social Media

Are you looking for new ways to connect with architects?

Do you market building materials to architects and specifiers?

Whether architects are your direct customers or major influencers in getting...

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What Is a Bitcoin?

“Bitcoin is a virtual currency used for buying, selling and trading. A single bitcoin is a digital string of numbers and letters.  Individual computers in a collection of computers (the bitcoin...

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10 Tips for Using Social Media to Gain an Edge at a Conference

How to use social networks to improve your business network

Are you looking to get more value out of your next trade show or conference?

Have you wondered if your social channels could connect...

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Marketing to Engineers: Be Helpful! Part II

Part II of II.

You don’t have to over-think how you market to engineers. This is the second post with useful tips on how marketers should focus less on talking “at” engineers and instead focus on...

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Marketing to Engineers: Be Helpful!

Part I of II.

Many have written about marketing to engineers. And everyone agrees: they’re a tough crowd. Nobody wants to be sold to. And most don’t like to be marketed to. Engineers often look...

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Q&A with Graphic Designer, Julie Bierschenk, on What Inspires Her and Surviving the Polar Vortex

In today’s digital space, which company best captures their brand essence through design? 

I find that companies that stay true to their brand through all mediums achieve the most success with...

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5 Reasons I Hate Listicles, and What You Should Do About It

You probably started noticing them as a little kid waiting in the grocery store line with your parents. Ten fashion tips from your favorite stars! Twelve secrets for a flatter tummy! Twenty-five...

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6 Themes from SES Chicago to Inform Your 2014 Digital Marketing Program

You’re a marketer who uses site analytics for performance benchmarking and tracking. You’re collecting a lot of data. This data can be segmented, tested, and items that return a positive result...

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