10 Tips for Using Social Media to Gain an Edge at a Conference

How to use social networks to improve your business network

Are you looking to get more value out of your next trade show or conference?

Have you wondered if your social channels could connect more...

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Marketing to Engineers: Be Helpful! Part II

Part II of II.

You don’t have to over-think how you market to engineers. This is the second post with useful tips on how marketers should focus less on talking “at” engineers and instead focus on...

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Marketing to Engineers: Be Helpful!

Part I of II.

Many have written about marketing to engineers. And everyone agrees: they’re a tough crowd. Nobody wants to be sold to. And most don’t like to be marketed to. Engineers often look down...

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Q&A with Graphic Designer, Julie Bierschenk, on What Inspires Her and Surviving the Polar Vortex

In today’s digital space, which company best captures their brand essence through design? 

I find that companies that stay true to their brand through all mediums achieve the most success with digital...

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5 Reasons I Hate Listicles, and What You Should Do About It

You probably started noticing them as a little kid waiting in the grocery store line with your parents. Ten fashion tips from your favorite stars! Twelve secrets for a flatter tummy! Twenty-five sexy...

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6 Themes from SES Chicago to Inform Your 2014 Digital Marketing Program

You’re a marketer who uses site analytics for performance benchmarking and tracking. You’re collecting a lot of data. This data can be segmented, tested, and items that return a positive result can be...

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Nobody Reads Anymore? Don’t Believe It.

I heard it yet again, just the other day, in a client meeting. Make that two times, from two different people, in two back-to-back meetings. It’s the same thing I’ve heard so many times before...

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Why B2B Businesses Should Embrace Search Marketing

The reason is because it works, and the smartest businesses – B2B and B2C – have embraced it. But before I explain why, I’ll explain why some B2Bs are slow to embrace “search.”

The No. 1 reason is...

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Q&A with Veronica Leshchinskaya, SEO Specialist: On the Value of SEO and What She Loves Most About Her Job

What is an SEO Specialist?

An SEO specialist is usually referred to as an SEO; an SEO works on making web pages more visible to search engines, often working on creating content that is meaningful and...

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The New Rules of B2B Demand Generation

Things have certainly changed for B2B marketers. The advent of the Internet and all the associated sociological and technological revolutions, coupled with the severe economic downturn of the last few...

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