The New Rules of B2B Demand Generation

Things have certainly changed for B2B marketers. The advent of the Internet and all the associated sociological and technological revolutions, coupled with the severe economic downturn of the last few...

Read More »

NBA, MLB, B2B: the Numbers Matter

I’ll admit it. A few weeks ago, I was avidly reading every article I could get my hands on about the NBA’s Boston Celtics hiring Butler University head basketball coach Brad Stevens. At the tender age...

Read More »

E-commerce Will Continue To Drive Revenue Growth in B2B

Recent surveys show that B2B companies are increasingly relying on e-commerce to drive revenue growth. Due to lingering channel-conflict concerns, many B2B companies still don’t have an e-commerce...

Read More »

Commit to Delivering on Your Promise... or Commit to Fighting Relative Sameness

Last week I read an article about Coca-Cola’s new can that can be split in half so consumers can “share happiness.” Over the years, Coca-Cola has had big campaigns, all focused around its brand...

Read More »

The Next Era of YouTube: OneChannel

It’s been two months since the launch of YouTube OneChannel, and like many new social media channel rollouts, users and brands are still on the fence about the new layout. YouTube describes its...

Read More »

Q&A with Kellyn Mitchell, Web Developer: What's Misunderstood About Developers & 5 Tips for Success

What’s one thing you think is misunderstood about web developers?

In its simplest form, there is more to development than just writing codes. Though it is always my main priority to produce solutions...

Read More »

Q&A with Ryan Mannion, VP/Account Dir, on Breaking Through Digital Clutter & March Madness

What is the most interesting or creative B2B marketing campaign that’s caught your eye lately?

I don’t know that many have caught my eye as of late. But I do follow a number of companies who I think...

Read More »

Six Steps to a Successful Product Launch

DENTSPLY is one of the largest dental-product manufacturers in the world and a longtime client. Symmetri recently collaborated on a fully integrated campaign to launch TPH Spectra, Caulk’s newest...

Read More »

The Joke's On You. Are You OK With That?

This actually happened, not long ago. A lawyer representing a suburban car dealership met with legal representatives for PepsiCo, Chevrolet, NASCAR and the corporate sponsors of a leading NASCAR...

Read More »

Sure it’s B2B, But Your Customer is Still Human

As I come up on ten years in the ad biz, I realized I’ve gotten around. I’ve worked in recruitment advertising, B2C, eCommerce and now B2B. All in all though, it’s pretty clear – advertising is...

Read More »

Pages