Nobody Reads Anymore? Don’t Believe It.

I heard it yet again, just the other day, in a client meeting. Make that two times, from two different people, in two back-to-back meetings. It’s the same thing I’ve heard so many times before:...

Read More »

Why B2B Businesses Should Embrace Search Marketing

The reason is because it works, and the smartest businesses – B2B and B2C – have embraced it. But before I explain why, I’ll explain why some B2Bs are slow to embrace “search.”

The No. 1 reason is...

Read More »

Q&A with Veronica Leshchinskaya, SEO Specialist: On the Value of SEO and What She Loves Most About Her Job

What is an SEO Specialist?

An SEO specialist is usually referred to as an SEO; an SEO works on making web pages more visible to search engines, often working on creating content that is meaningful...

Read More »

The New Rules of B2B Demand Generation

Things have certainly changed for B2B marketers. The advent of the Internet and all the associated sociological and technological revolutions, coupled with the severe economic downturn of the last...

Read More »

NBA, MLB, B2B: the Numbers Matter

I’ll admit it. A few weeks ago, I was avidly reading every article I could get my hands on about the NBA’s Boston Celtics hiring Butler University head basketball coach Brad Stevens. At the tender...

Read More »

E-commerce Will Continue To Drive Revenue Growth in B2B

Recent surveys show that B2B companies are increasingly relying on e-commerce to drive revenue growth. Due to lingering channel-conflict concerns, many B2B companies still don’t have an e-commerce...

Read More »

Commit to Delivering on Your Promise... or Commit to Fighting Relative Sameness

Last week I read an article about Coca-Cola’s new can that can be split in half so consumers can “share happiness.” Over the years, Coca-Cola has had big campaigns, all focused around its brand...

Read More »

The Next Era of YouTube: OneChannel

It’s been two months since the launch of YouTube OneChannel, and like many new social media channel rollouts, users and brands are still on the fence about the new layout. YouTube describes its...

Read More »

Q&A with Kellyn Mitchell, Web Developer: What's Misunderstood About Developers & 5 Tips for Success

What’s one thing you think is misunderstood about web developers?

In its simplest form, there is more to development than just writing codes. Though it is always my main priority to produce...

Read More »

Q&A with Ryan Mannion, VP/Account Dir, on Breaking Through Digital Clutter & March Madness

What is the most interesting or creative B2B marketing campaign that’s caught your eye lately?

I don’t know that many have caught my eye as of late. But I do follow a number of companies who I...

Read More »

Pages