Six Steps to a Successful Product Launch

DENTSPLY is one of the largest dental-product manufacturers in the world and a longtime client. Symmetri recently collaborated on a fully integrated campaign to launch TPH Spectra, Caulk’s newest...

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The Joke's On You. Are You OK With That?

This actually happened, not long ago. A lawyer representing a suburban car dealership met with legal representatives for PepsiCo, Chevrolet, NASCAR and the corporate sponsors of a leading NASCAR...

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Sure it’s B2B, But Your Customer is Still Human

As I come up on ten years in the ad biz, I realized I’ve gotten around. I’ve worked in recruitment advertising, B2C, eCommerce and now B2B. All in all though, it’s pretty clear – advertising is...

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Writer’s Block

It’s the first tee and the honor is yours. You take your driver, step onto the tee box and push your red tee into the turf, balancing your ball in the cup with a single motion. You look good, feel...

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Power to the Pin

Okay. Okay. Here we go. My first Symmetri blog. Under constant pressure from our Social Media Management Team, I have finally succumbed.

I think they expect me to write about some hot design topic...

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I'm a Developer, But You Can Call Me Marketer, Problem Solver, Wizard

I’m a level 10 human wizard.

I know what you’re thinking. You’re thinking, “What?  Based on recent game patches, clearly the best class to use is a dwarf bard.”

Well, in that case, you’re wrong. ...

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Q&A with Winston Tsao, Technology Manager: On His Passion for Computers & Why He’ll Never Again Wear Anything Metal

When did you know you wanted to work with computers?

I always knew, since I was 15 – I woke up one day and thought, “this is it, this is what I want to do in one form or another.” I started...

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Digital Reflection

In October I attended a 3-day Hyper Island Master Class (#himc) in New York City. It’s pretty much a boot camp to help marketers like me, who didn’t grow up on a computer, help catch up to the...

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Why the Wisest Marketers Should Follow the Michelin Star

I’ve normally associated the name Michelin with tires. But when I heard that the French brand’s more tasteful side of business (pun intended) released its 2013 Chicago Guide last month, Michelin...

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Q&A with Account Exec Jenna Fletcher: On How Marketing is Shifting & Her Singing Career

I’m accustomed to receiving “marching orders” from account managers – but that’s only my perspective. What else do account managers do day-to-day?

As with anything, every day is different for an...

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