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312.222.2500 Symmetri Marketing Group, LLC
40 E Huron Street, Suite 7D
Chicago, Illinois60611  

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The Joke's On You. Are You OK With That?

This actually happened, not long ago. A lawyer representing a suburban car dealership met with legal representatives for PepsiCo, Chevrolet, NASCAR and the corporate sponsors of a leading NASCAR...

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Sure it’s B2B, But Your Customer is Still Human

As I come up on ten years in the ad biz, I realized I’ve gotten around. I’ve worked in recruitment advertising, B2C, eCommerce and now B2B. All in all though, it’s pretty clear – advertising is...

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Writer’s Block

It’s the first tee and the honor is yours. You take your driver, step onto the tee box and push your red tee into the turf, balancing your ball in the cup with a single motion. You look good, feel...

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Power to the Pin

Okay. Okay. Here we go. My first Symmetri blog. Under constant pressure from our Social Media Management Team, I have finally succumbed.

I think they expect me to write about some hot design topic...

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Digital Reflection

In October I attended a 3-day Hyper Island Master Class (#himc) in New York City. It’s pretty much a boot camp to help marketers like me, who didn’t grow up on a computer, help catch up to the...

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Q&A with Copywriter Tom Smart: His Biggest Writing Achievement & Long Night with a Serbian Police Officer

How did your career in writing lead you to work for a small B2B agency? Was it something you had planned on or just fell into?

It’s been a combination of small companies and falling into things. I...

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6 pt Paragraph Spacing: It’s Critical To Client Relationships!

I’m particular. Some call it anal. But I prefer particular. I blame many people for this. In order: my father, my mother, my first CEO, and Mark Masseur.

My father is the most organized person on...

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