Tell The Truth

Want to sell your product? Tell the truth about it.

By that, I don’t just mean adhering to legal standards of truth in advertising. The legal truth is a small subset of the whole truth. It’s not...

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What is a Symmetri Blog?

Remember when you first became aware of blogging? I still remember years ago when I used the word “blog” while talking to a colleague and he didn’t know what I was talking about. I had to explain that...

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5 Reasons I Hate Listicles, and What You Should Do About It

You probably started noticing them as a little kid waiting in the grocery store line with your parents. Ten fashion tips from your favorite stars! Twelve secrets for a flatter tummy! Twenty-five sexy...

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Nobody Reads Anymore? Don’t Believe It.

I heard it yet again, just the other day, in a client meeting. Make that two times, from two different people, in two back-to-back meetings. It’s the same thing I’ve heard so many times before...

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The Joke's On You. Are You OK With That?

This actually happened, not long ago. A lawyer representing a suburban car dealership met with legal representatives for PepsiCo, Chevrolet, NASCAR and the corporate sponsors of a leading NASCAR...

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Writer’s Block

It’s the first tee and the honor is yours. You take your driver, step onto the tee box and push your red tee into the turf, balancing your ball in the cup with a single motion. You look good, feel...

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Q&A with Assoc. Creative Dir. Ken Martino: Know Your Audience, Speak Their Language

Ken Martino joined Symmetri on October 10 as the new Associate Creative Director for Copy. He has B2B experience across all types of media – from brand advertising to web, video, radio and more. When...

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