Executive
Executive
Digital
Digital
Creative
Creative

Tom Smart

Associate Creative Director

Tom fell in love with the written word around the same time he started wrecking things to see how they work. Fortunately, he now limits himself to taking words apart – then throwing out the ones that aren’t working and putting the rest back together better than before. But he never lost his fascination for structure, tools and technology. That’s why he sees B2B marketing as a perfect fit. He gets to explore what engineers and other brilliant people do – then put words to work to help them do it better. All without breaking anything.

Blog posts by Tom »

Katelyn McGill

Associate Creative Director

Where did this whirlwind come from? Katelyn hails from Omaha, Nebraska, where tornado watches are a way of life. With degrees in both mass and visual communication, and experience working in nonprofit, B2C and B2B agencies, she breathes fresh ideas into every aspect of concepting, branding, graphics, digital, social, video – you name it. Katelyn is a perfect storm of creative energy. But here’s the thing – whenever she’s around, it feels like the sun is shining.

Blog posts by Katelyn »

Carl Triemstra

President

Everyone who joins Symmetri discovers on day one that Carl is a passionate guy. You can’t miss his drive, whether he’s cheering on the Michigan Wolverines or his own Symmetri team. Showing photos of his grandchildren or showing a new branding plan to a client. Singing in his choral group or singing out in the office halls, “Make it happen! Move the mouse!” Whatever the pursuit, the important thing is to go all in, all the way. Carl’s passion is infectious, and we’ve all caught it. That’s why we love delivering our best under his remarkable leadership.

David Harrell

Senior Copywriter

A diploma in advanced French from the Université Lumière in Lyon. Degrees in French literature, linguistics and political science from Indiana University. Singer, songwriter, guitarist and bandleader. Runner, traveler, outdoorsman. But no studies in commercial or technical writing: Does that sound like a typical copywriter to you? Well, we’re not interested in typical. We want extraordinary. That means a deep curiosity about the world and a deep facility with putting whatever you learn about it into words. That’s David.

Chris Keller

Director of Technology
Chris jokes that he’s the brains of the operation and points to his always-reliable lunch picks as proof. But the real proof is his bottomless appetite to learn more and advance his craft. “Coding standards, process, workflow and building systems around them is something I enjoy very much,” Chris says. “Creating reusable components and building configurable features to extend them just feels right.” His preferred ingredients: “I’m a fanatic Linux distro hopper, and I love open source software, from Arduino to zsh and everything in between.” That’s quite a menu. Curiosity is the secret sauce.

Brad Czerniak

Senior Drupal Developer
“I do one thing, I do it very well, and then I move on.” Brad applies the philosophy of Major Charles Emerson Winchester III from M*A*S*H in all he does, whether it's cutting through support tickets like a wartime surgeon, creating elegant technical architectures or sprinting intervals to improve his race times. A librarian by training and Drupal master by calling, Brad quotes another classic character, Isaac Jaffe from Sports Night, on the need for perspective: “If you’re dumb, surround yourself with smart people. If you’re smart, surround yourself with smart people who disagree with you.”

Ryan Mannion

VP/Account Director

As one of Symmetri’s founders, Ryan has done it all. Discovery, strategy, execution for every client. Guidance for every member of the account team. Brand development, messaging and management across every channel. Beer procurement for every celebration. Diaper duty for his adorable twins. Through it all, he’s developed ideas for how to make a difference. Ask him, and you’ll hear, “Make it real!” “Get to know people!” “Be helpful!” “Stand for something!” But you don’t really have to ask – just watch him work and see for yourself.

Blog posts by Ryan »

Adam Hulett

Graphic Designer
When he was a kid, Adam liked to sketch NBA logos. At some point, he realized this was called “design” and it was what he wanted to do when he grew up. Adam’s “full-on passion” for design finds inspiration in his other loves: Hiking and camping. Art and architecture. Music ranging from the Beatles to Metallica. Pinterest, his addictive “wall of wonder.” Like the NBA logos, all these and more feed Adam’s creative imagination. “Creativity can solve almost any problem,” he says, quoting George Lois. “The creative act, the defeat of habit by originality, overcomes everything.”

Jared Keonigshofer

Graphic Designer
Jared likes to take it all in. He can point you to great films you’ve never heard of, or out-trivia you on your favorite blockbusters. He’s a stadium food connoisseur. He’s already explored much of the U.S. and Europe, but just getting started. He volunteers his time designing for non-profits he’s passionate about. And he’s constantly honing his skills, from design and illustration to photography and 3D modeling. Because the more of life you take in, the more you have to give back in great work.

Mark Masseur

Principal, Executive Creative Director

Mark is a designer’s designer. His big-picture concepting and attention to every detail of execution influences virtually everything we create – whether or not he personally touched it. That’s because he’s also a mentor’s mentor. Count on Mark to ask the tough questions that get you thinking deeply about the project’s true aspirations. And your own. If your art and copy can work harder to uncover needs, deliver answers and inspire action, Mark will help you find the way.

Blog posts by Mark »

Kaitlin Martin

Production Artist
With her degree in graphic design from Iowa State, complemented by a minor in psychology, Kaitlin may have special insight into how design can influence thoughts and actions. She definitely has the technical chops to make sure all our design work looks its best, on screen and in print. And she comes to Symmetri with a great portfolio of psychologically compelling, technically perfect and frankly beautiful design work. In her spare time, Kaitlin loves making stained glass windows – an ideal pastime for an artist dedicated to revealing all kinds of human experience in a new light.

Shane Sevo

Marketing Director
If Woody Allen, W. H. Auden, Kanye West, and David Hasselhoff met in a bar, Shane would invite them to join his book club in classic Rushmore style. Raised as an only child with never enough Legos, educated as a misplaced engineer, and finding his own in digital media, he’s as surprised as anyone at landing on a marketing career. Shane wages campaigns with the mantra, “Real artists ship,” constantly calling the publish button in his work. A Finnish lumberjack at heart, he’s always planning an escape into the woods of distant lands.

Andrea Kinney

Project Manager
Andrea says she’s just a squirrel, trying to find a nut. She found plenty of those when she joined our team. But a good project manager knows it’s not just about finding something. It’s about finding the potential within it. Check out her rescued pit bulls, Coco Puff and Cupcake. Or her ability to bring back the character of an old house. Or her way with plants, from garden to floral arrangement. And look at the results she gets with her infallible philosophy for bringing out the best in any client project: Communicate early and often.

Nina Falcone

Social Media Community Manager
Nina crushes social the way Shea Weber crushes hockey pucks. She honed her game as a sportscaster and news director at Radio DePaul while earning a double major in journalism and new media. Then she broke into the big leagues as a digital producer and reporter covering the Chicago Blackhawks for Comcast SportsNet, where she was named by Sporting News as a “Must-Follow Twitter Account.” Moving to the world of marketing, she’s managed multiple social media channels, produced videos and developed websites while writing for Fortune, Forbes, Entrepreneur and Inc. Nina’s a hat trick: smart, social and Symmetrical.

Nora Dyer

Senior Copywriter

With digital ink in her blood, Nora has delivered concepts and copy for many of the world’s most recognizable brands, from cereal and beer to smartphones and luxury cars. Her secret? “I love this business. I love finding the little insights that make each client and product unique. Advertising can be beautiful and challenging and smart and still sell the heck out of products. I have an idea how to make that happen. Actually, I have about a million of them.” That’s why this “NRD” is our Double-Agent for Copy and Moxie.

Steve Tsukinari

EXPERIENCE OPTIMIZATION SPECIALIST
Steve likes gravity-propelled careening – whether it’s on a snowboard, surfboard or longboard. Problem is, gravity doesn’t do much in Chicago except hold down the buildings. So when this Loyola grad can’t get out of town to go vertical, he pursues safer – but no less challenging – activities. Riding an epic variety of business models and products. Carving the digital twists and turns of awareness, click-through and conversion. And when he wants to chase these technical trials with a shot of true danger in the flatlands of Chicago, there’s always Malört.

John Imburgia

EXPERIENCE OPTIMIZATION SUPERVISOR
It seems like whenever we go looking for someone with strong analytical skills and technical prowess, we find someone who could just as easily be an artist, philosopher or rock star. Our aspiring Supreme Chancellor of Digital Strategy played bass in a touring band, managed a restaurant, and fell in love with digital marketing along the way. His girlfriend insists that if it wouldn’t kill him, he would be hooked up to a chorizo IV 24/7. Favorite quote: “The person who says something is impossible should not interrupt the person who is doing it” – attributed to “some guy.”

Ray Villares

Executive Vice President, Digital Practice

Under a nicely pressed shirt beats the heart of our Chief Geek Officer. It goes: 0, 1, 0, 1…. With a child-like enthusiasm for groundbreaking technology and visionary work, Ray brings the soul of an entrepreneur and innovator to every client relationship and project. His commitment to delivering truly differentiated and meaningful customer experiences is unwavering and inspiring. As Ray would say, “Do what’s right, not what’s easy. And have fun!” We might add, if Ray decides to grow out his beard, stand back!

Chad Calease

VP Digital Strategy/UX
As a child, Chad’s parents sent him to Montessori. He blames those early experiences for his being a misfit in traditional classroom settings. Fortunately, there isn't much that's traditional about building compelling digital experiences and strategies on behalf of our clients. Chad is purpose-built for bringing creativity and fresh thinking to projects. His Twitter profile sums him up well: Dad, ludic, tinkerer, maker and make-believer, grateful for many gifts. Mom said, “there’s always one weirdo on the bus." But I can never find him.

Andy Blanchard

VP DIGITAL STRATEGY/UX
If you had unlimited power, what would you like it to say on your business card? Andy says it would be, “I have unlimited power, but still one hell of a nice guy.” That’s a perfect job description. Ever since building his first website at age 13, he’s learned that there are no limits to what you can accomplish in the virtual world. And that to channel all that power, you need to put user understanding and empathy first in everything you do. Nice-guy power: A solid foundation for building a successful development business.

Courtney Christ

Digital Marketing Supervisor

If you want to get ahead, you’ve got to think ahead. Courtney takes in as much of the world as she can to understand where it’s going. That’s why she didn’t stop with a public relations degree, but also traveled to Hong Kong to study journalism, sociology, East Asian culture and dance. It’s why she’s been chosen to develop marketing and social strategies for everything from a children’s museum to multiple B2B magazines. And it’s why we asked her to join our team. Because we’re thinking ahead.

Blog posts by Courtney »

Alex Fisher

General Manager
Alex was just 16 when he started his first business, a computer consulting company. Stories about it on CNN and the front page of the Detroit Free Press soon led to a backlog of demand. That’s when he learned — “the hard way!!!” as he puts it — why client and colleague relationships are so vital. Alex’s people-first focus has brought even more success with Commercial Progression. In just eight years, he grew his $4,000 startup into a Drupal powerhouse and a must-have partner for Symmetri’s digital practice. Cap’n Al’s secret to successful relationships? Remember the Golden Rule.

Andrea La Torre

Account Manager

Hillary Lewandowski

Senior Drupal Developer
She drives a stick shift and loves a good bourbon. Her vegan baked goods are the pride of Crockpot Thursdays. She can solve a Rubik’s cube in less time than it takes to feed her nine pets — a dog, two cats, two parrots and four lizards. Her passion is introducing girls and women to the science, art and fun of a tech career. She says, “As long as you know how to break down a problem into little pieces, you know how to code.” None of this is remarkable in itself. Taken all together, it’s utterly unique. That’s Hillary.