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Brand Strategy

Breakthrough, well-executed B-to-B marketing is alive and well – it’s just harder to do correctly. We assume that’s why you’re here. Today, B-to-B marketers must acknowledge that business customers are simply more distracted than ever. Which means a clear, distinctive, and 100% relevant brand strategy is not only a good idea, it's absolutely mandatory. At Symmetri, we uncover every fact and sweat every detail to help you create a brand strategy that differentiates you from your competitors.
  • Customer Insights
  • Brand Positioning
  • Brand Architecture
  • Key Message/Value Development
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    Our Capabilities: Brand Strategy
    Schawk Positioning Issues - Symmetri Marketing
    A Category of One?
    Schawk Brand Promise - Symmetri Marketing
    Brand Promise
    Schawk Brand Positioning - Symmetri Marketing
    Brand Positioning
    Schawk Brand Deployment - Symmetri Marketing
    Brand Deployment – At Home
    Schawk Brand Deployment - Symmetri Marketing
    Brand Deployment – On the Go
    Schawk Brand Deployment - Symmetri Marketing
    Brand Deployment – At the Store
    Schawk Brand Deployment - Symmetri Marketing
    Brand Deployment – On the Shelf
    Schawk Overview Brochure - Symmetri Marketing
    Overview Brochure
    A Category of One?
    Brand Promise
    Brand Positioning
    Brand Deployment – At Home
    Brand Deployment – On the Go
    Brand Deployment – At the Store
    Brand Deployment – On the Shelf
    Overview Brochure
    SchawkEGS Emerson

    For 50 years Schawk was known as a pre-media specialist. Much of the world knew little of Schawk’s current service offerings – including many of their own employees.

    We found that their customers now had less need for “service bureau” expertise and more need for integrated strategy, creative, design and execution services. So we worked out a brand strategy that effectively created an entirely new category for Schawk – Brand Point Management.

    With it, they could say to both external and internal audiences alike that a new Schawk was here, one that could help customers excel in an entirely new marketplace. The result has been a new perception of Schawk internally and within the industry as a major thought leader and business partner.

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    Our journey has been focused, yet diverse. We have walked a path that has provided us a deep understanding of the environment and challenges you face. We have the opportunity to see and learn where others have succeeded and failed. Whether creating distinct sub-brands for an industrial electrical components giant, to helping some of the world's leaders in dental technology launch breakthrough professional products, our experience has always steered us toward one goal: to drive sales.


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