Optimizing the optimal building material.
Mitusibishi introduced a new plastic-film laminated sheet to the U.S. market - HISHIMETAL. To help drive awareness, traffic and ultimately sample requests, a paid media campaign was established. During the second installment of the program, Symmetri made optimizations based on performance from the first three months. Budgets were shifted to publishing site placements that drove the strongest conversions during the first installment of the program.
This optimization enabled the quality of visitor from paid media efforts to increase. Pages per visit (up 12%), average visit duration (up 17%), and bounce rate (down 5%) each improved compared to the first phase of the program. And, most importantly, sample requests increased 35%.