Positioning as an industry leader.
With Symmetri, SGK conceived a quarterly newsletter on topics of high-level, international interest for marketers. “SGK Patterns” delves into each subject from numerous points of view, with these core aims: Give marketers a strong foundation in a current topic and show SGK’s engagement with marketers and the issues they face. The stories are presented in a dynamic, colorful, highly readable format, available as an online PDF. The publication is supported with promotion across all SGK external communications channels.
The white paper has seen significant downloads based on tweets promoting the content. And retweets are creating greater exposure of SGK to marketers around the globe.