OLDIES BUT GOODIES
IN BRAND CONCEPTING

Client Story

Every conceptual project starts with strategy development. The strategy informs the creative brief. And the creative brief directs our creative teams. The creatives usually leave the briefings with a handful of ideas already jotted down on post-its. They are brought to life after many hours of procrastination and moments of true inspiration. Just the right photo or illustration. Or a word or phrase that captures the message perfectly.