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CLIENT
WAVE Charging
DISCIPLINE
BRAND + CONTENT
INDUSTRY
Clean Energy
SERVICES
- Strategy
- Branding
- Print Advertising
- Paid Social + Display
- Content Creation
Client Story
Electric cars are commonplace, but large commercial EVs such as buses and container handlers have lagged behind. To replace diesel, these battery-powered vehicles need a charging system that’s fast, flexible, and capable of supporting long-range travel through 24/7 duty cycles. Returning to plug-in stations isn’t an option. Pantographs are slow, unreliable and unsightly. But WAVE’s in-road, wireless charging pads allow vehicles to top up in seconds while on the job.
Brand Development. We created an extensive set of brand ideas for WAVE Charging to choose from, focusing on key themes of achieving zero emissions, liberating fleets from plug-in charging, and eliminating barriers to productivity.
Content Creation. In addition to print ads, we created case studies, data sheets and a series of blogs explaining how the technology works and addresses the specialized needs of buses, ports and warehouses.
Digital Marketing. Several of the brand ideas we created formed the basis for digital ads as well as paid search and LinkedIn campaigns. Monthly reporting showed progress within each market and provided the data to further optimize messaging and outreach tactics.
