Cleaner Root Canals
From the Start

Client Story

Product Launch. After a previous, successful launch of the original SmartLite® Pro dental tool, Symmetri had a proven blueprint to create a compelling story around the new EndoActivator technology. The plan included understanding and communicating the technology’s unique value, building internal advocacy among the Dentsply Sirona marketing and sales teams, and creating a toolkit for consistent product marketing across all regions.

Social Media Buzz. The product launch campaign kicked off a teaser campaign on social platforms that generated excitement and anticipation among the target audience. Additional paid and organic social posts helped to introduce the new tool via engaging videos and demonstrations, as well as a countdown clock to the launch date. Colorful print advertising and comprehensive sales collateral supported the online launch, helping the sales team to build familiarity and preference.

Insight-Driven Content. Key clinical insights and third-party research findings delivered by Dentsply Sirona gave Symmetri a solid foundation for ongoing content initiatives. A colorful infographic, for example, showcases the benefits of the SmartLite Pro EndoActivator™ in a simple, compelling way. An in-depth sales brochure enables audiences to understand the benefits of cleaner canals, what makes the SmartLite Pro EndoActivator’s™ performance so powerful, and where the tool fits into both the wider Dentsply Sirona product portfolio and the full endodontic workflow.