Within the first year after launch, the campaign saw impressive results:
4,250+ sample requests
108,000+ microsite visits
55,000+ video views
40% email conversion rate
2.6 million+ Facebook impressions
3x increase in market share – and growing
Getting to meaningful interactions.
Arresting and unexpected, “It’s a Snap!” is fun, memorable, yet perfectly attuned to the dentist’s clinical concerns. And the theme works seamlessly across channels and executions – engaging ads, social interactions, an informative microsite and even an unforgettable video that has viewers literally snapping their fingers.
![](https://symmetrimarketing.com/sites/default/files/styles/flexslider_full/public/calibra_video_2.jpg?itok=Prl8ceuq)
Result
![](https://symmetrimarketing.com/sites/default/files/styles/work_result/public/calibra_mobile_1.jpg?itok=sFBbZlrh)