Dentists need to take control of their most common procedure. Our solution was the solution.

Client

DENTSPLY SIRONA RESTORATIVE

Services

Social Media
B2B Brand Development
Web + Mobile
Digital Marketing
Content Creation
Performance Reporting

CHALLENGE
Solution selling has been the strategy for B2B companies for years – but for the dental industry, the product is still the hero and the focus of the sales organization. We were asked to take the organization away from product selling to procedural selling and position Dentsply Sirona Restorative as a partner who understands how dentists can perform more efficient, successful Class II restorations.

IDEA
To highlight the best-in-class products, education and support that Dentsply Sirona Restorative offers, we created the Class II Total Practice Solution. This program provides procedural and practical insights – along with complete product information, demo opportunities and trial incentives – through a new website, social media outreach, video demonstrations, advertising and sales enablement tools.

Getting to meaningful interactions.

Symmetri helped Dentsply Sirona package all of its product offerings into a procedural offering to address their need of working more efficiently and delivering better results for a healthier dental practice. The products were connected to each other to make the procedural offering seamless to the customer and consistent from a brand perspective.

Result

In the first four months after launch the Class II Total Practice Solution drove a 13.1 percent increase in revenue of Class II products over the prior year. Offices using all five products in the Class II Total Practice Solution increased by 1,727 percent and the cumulative category of Class II products gained 6.8 share points.

Let’s create something meaningful.

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Let’s interact.

Let’s create something meaningful.

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