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312.222.2500 Symmetri Marketing Group, LLC625 North Michigan, Suite 2100
Chicago, Illinois 60611  

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B2B Brands Win With Pinterest Ads

On the surface, Pinterest is often seen as a tool for finding buffalo cauliflower recipes, halo engagement rings and inspirational quotes. However, this is a limiting assumption by both consumers...

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Embrace a clean email list: Enhance email marketing

Email marketing remains one of the most substantial drivers of ROI and plays a vital role in any marketing strategy. According to an Adobe study, email is a complementary activity for many daily...

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Ready to go to work for the environment: Reflecting on Cleantech Forum

I just returned from the 17th annual Cleantech Forum San Francisco. It’s a yearly gathering of the global cleantech community, consisting of corporate executives, cleantech startups, investors and...

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Creating brand experiences for cleantech companies

At the recent Cleantech Forum San Francisco, I had the opportunity to speak to cleantech startups about the importance of their brand in driving growth for their business. The opening session of...

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Advanced Paid Search Learnings from Wordstream Live

Full "Stream” Ahead: Improve Your Paid Search Campaigns

Recently, I trekked over to the Google office in Chicago for Wordstream Live, a free all-day event filled with presentations about paid search and social media. I enjoyed my day at the event not...

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Navigating the Upcoming Changes in Google AdWords

In case you missed it, Google held a webinar covering all the changes coming to its marketing and analytics platforms, each arriving through the remainder of this year. Drawing information from...

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How I Learned to Manage Website Content with Zero Coding Experience

A week after I graduated college, I started my first job as an account coordinator at Symmetri. Coordinating conference calls, sending meeting recaps, proofreading PowerPoints and managing the...

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5 Things Your Friends and Family Will Say About Your Marketing Career

I love marketing. There, I said it.

To some people, it may sound like “I love lying” or “I love stealing.” They’re wrong about that. But I don’t blame my social circle for not getting what I do or...

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Facebook

3 Tips for Adapting to Facebook's News Feed Algorithm Change

Mark Zuckerberg’s recent announcement indicating Facebook’s intentions to prioritize friends and family in news feeds prompted concerned conversation. While this does mean change is coming for...

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3 Emails Worth Opening: A Personal Case Study on Subject Lines

I’m not one of those people who has thousands of notifications for unread emails on their phone. Even if I’m not going to actually read my emails, I make sure to mark them as read or delete them...

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