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312.222.2500 Symmetri Marketing Group, LLC
40 E Huron Street, Suite 7D
Chicago, Illinois60611  


Cookieless Marketing: an Opportunity for Better Engagement

At this point, everyone’s heard about the future, and that future is cookieless. Consumers might see this as a refreshing change with companies not being able to track your every move across the...

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Why Your Brand Needs a Mood Board

Mood boards are the widely used, little understood tool of the branding process. You or your clients might have your research, personas, values and mission statements and think you’re ready to...

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8 Grammar "Mistakes" That Are Actually Correct

No matter how much time, effort and talent have gone in to creating a perfectly captivating layout, every designer has heard, “Make the logo bigger.” Likewise, every copywriter has been scolded...

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Selling Not Telling: How to Stand Out in Search

In a crowded internet of well over a billion websites, and increasingly intelligent search algorithms, the path to the coveted first page of Google is a difficult one. However, with 90% of B2B...

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10 Tips for Finding Success on Instagram in 2022

If you’re already using Instagram as part of your B2B arsenal, you’ve probably heard talk of the almighty “algorithm” that dictates which content is shown to whom, when, and how often. You’ve also...

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The path forward for healthcare marketing: Be fast. Be human. Be together.

We thank all who have gone to work every day to provide our food, to ensure our safety, to deliver our mail and especially to care for the sick. So many have shown bravery, commitment and heroism...

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Image of Route 66

Symmetri brings midwestern-style, B2B marketing & technology to west coast!

At Symmetri, we started with a very simple but important commitment—to stay focused on helping B2B companies drive demand and build their brand. That was more than 15 years ago, and we have grown...

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B2B Brands Win With Pinterest Ads

On the surface, Pinterest is often seen as a tool for finding buffalo cauliflower recipes, halo engagement rings and inspirational quotes. However, this is a limiting assumption by both consumers...

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Embrace a clean email list: Enhance email marketing

Email marketing remains one of the most substantial drivers of ROI and plays a vital role in any marketing strategy. According to an Adobe study, email is a complementary activity for many daily...

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Trees in forest

Ready to go to work for the environment: Reflecting on Cleantech Forum

I just returned from the 17th annual Cleantech Forum San Francisco. It’s a yearly gathering of the global cleantech community, consisting of corporate executives, cleantech startups, investors and...

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