I heard it yet again, just the other day, in a client meeting. Make that two times, from two different people, in two back-to-back meetings. It’s the same thing I’ve heard so many times before:...

I’ll admit it. A few weeks ago, I was avidly reading every article I could get my hands on about the NBA’s Boston Celtics hiring Butler University head basketball coach Brad Stevens. At the tender...

DENTSPLY is one of the largest dental-product manufacturers in the world and a longtime client. Symmetri recently collaborated on a fully integrated campaign to launch TPH Spectra, Caulk’s newest...

It’s the first tee and the honor is yours. You take your driver, step onto the tee box and push your red tee into the turf, balancing your ball in the cup with a single motion. You look good, feel...

Okay. Okay. Here we go. My first Symmetri blog. Under constant pressure from our Social Media Management Team, I have finally succumbed.

I think they expect me to write about some hot design topic...

In October I attended a 3-day Hyper Island Master Class (#himc) in New York City. It’s pretty much a boot camp to help marketers like me, who didn’t grow up on a computer, help catch up to the...