Chicago’s Best B2B creative agencies came together on October 21st, 2014 for the BMA Tower Awards hosted at Moonlight Studios. We at Symmetri were very pleased to attend and enjoyed the wonderful ambiance along with tasteful dishes and drinks from some of Chicago’s well-known restaurants. It was a pleasure to spend time with like-minded people in the marketing industry and make new connections.

Symmetri took home the Gold award in the Marketing Activation category for our TPH Spectra® Composite “Truth Or Dare” Challenge campaign. Additionally, it was awarded a Bronze in the Integrated Marketing category. This campaign has been a success in many ways and will continue to be a driving factor for our client, DENTSPLY Caulk, as the campaign evolves this year. The Truth or Dare Challenge dared dentists nationwide to put their current composite to the test against TPH Spectra® universal composite. The results were staggering for the dental industry. We’ve received great feedback from dental practitioners and they really seem to enjoy participating. Over 2,000,000 products have shipped since kickoff and the product has seen a 1.1% uptick in market share.

Being awarded for this work is a testament to the collaborative partnership we maintain with DENTSPLY Caulk. They trust in our creative abilities to breakthrough in a saturated market, and produce measurable results. Check out a few of our pictures from the event.