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Chicago, Illinois60611  

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Increase Website Traffic by…Networking?

Not too long ago, when I was bright-eyed and bushy-tailed right out of graduate school, I was ready to take on the world with my newfound marketing knowledge. “I’m so hirable! I’ll just go and...

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What is a Symmetri Blog?

Remember when you first became aware of blogging? I still remember years ago when I used the word “blog” while talking to a colleague and he didn’t know what I was talking about. I had to explain...

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whitespace

Why is white space so important?

As a young designer, you often have complex ideas and may add clutter to your work to get your point across. You lack the confidence and schooling it takes to make educated decisions and probably...

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Delivering on the Details: An Account Perspective

“Sweat the big stuff and the small stuff. The big stuff wins accounts. The small stuff keeps them.”

When I first started at Symmetri, that’s what I learned from one of our founding members, Ryan...

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Bringing Home The Gold

Chicago’s Best B2B creative agencies came together on October 21st, 2014 for the BMA Tower Awards hosted at Moonlight Studios. We at Symmetri were very pleased to attend and enjoyed the wonderful...

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The Importance of A/B Testing

Google does it. So does Amazon. Even the BBC does it. And there is no reason everyone shouldn’t be doing it.

It is A/B testing, and it’s an effective and unbiased means of understanding your...

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Connecting with Architects Online Via Social Media

Are you looking for new ways to connect with architects?

Do you market building materials to architects and specifiers?

Whether architects are your direct customers or major influencers in getting...

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What Is a Bitcoin?

“Bitcoin is a virtual currency used for buying, selling and trading. A single bitcoin is a digital string of numbers and letters.  Individual computers in a collection of computers (the bitcoin...

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10 Tips for Using Social Media to Gain an Edge at a Conference

How to use social networks to improve your business network

Are you looking to get more value out of your next trade show or conference?

Have you wondered if your social channels could connect...

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Marketing to Engineers: Be Helpful! Part II

Part II of II.

You don’t have to over-think how you market to engineers. This is the second post with useful tips on how marketers should focus less on talking “at” engineers and instead focus on...

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