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Navigating the Upcoming Changes in Google AdWords

In case you missed it, Google held a webinar covering all the changes coming to its marketing and analytics platforms, each arriving through the remainder of this year. Drawing information from...

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Build an AdWords Account in Four Simple Steps

An AdWords strategy plays a vital role in your digital marketing efforts. Our expert, Amber Max, guides you through the basics in this first installment of our Paid Search blog series. To learn...

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Facebook algorithm update

Top 5 Little-Known Facebook Features and Algorithm Updates You Need to Know

Facebook changes its algorithm and user interface more often than Taylor Swift changes boyfriends. As a marketer, it’s important to stay current with these changes and learn how algorithm updates...

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6 Themes from SES Chicago to Inform Your 2014 Digital Marketing Program

You’re a marketer who uses site analytics for performance benchmarking and tracking. You’re collecting a lot of data. This data can be segmented, tested, and items that return a positive result...

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