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312.222.2500 Symmetri Marketing Group, LLC625 North Michigan, Suite 2100
Chicago, Illinois 60611  

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Symmetri brings midwestern-style, B2B marketing & technology to west coast!

At Symmetri, we started with a very simple but important commitment—to stay focused on helping B2B companies drive demand and build their brand. That was more than 15 years ago, and we have grown...

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Trees in forest

Ready to go to work for the environment: Reflecting on Cleantech Forum

I just returned from the 17th annual Cleantech Forum San Francisco. It’s a yearly gathering of the global cleantech community, consisting of corporate executives, cleantech startups, investors and...

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Creating brand experiences for cleantech companies

At the recent Cleantech Forum San Francisco, I had the opportunity to speak to cleantech startups about the importance of their brand in driving growth for their business. The opening session of...

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Creating brand experiences in 2018: Our top 5 recommendations

At Symmetri, the majority of our clients are B2B. And our engagements frequently include some level of brand strategy – whether it be message development or extensive brand positioning. The...

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Marketing to Engineers: Be Helpful! Part II

Part II of II.

You don’t have to over-think how you market to engineers. This is the second post with useful tips on how marketers should focus less on talking “at” engineers and instead focus on...

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Marketing to Engineers: Be Helpful!

Part I of II.

Many have written about marketing to engineers. And everyone agrees: they’re a tough crowd. Nobody wants to be sold to. And most don’t like to be marketed to. Engineers often look...

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Commit to Delivering on Your Promise... or Commit to Fighting Relative Sameness

Last week I read an article about Coca-Cola’s new can that can be split in half so consumers can “share happiness.” Over the years, Coca-Cola has had big campaigns, all focused around its brand...

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Six Steps to a Successful Product Launch

DENTSPLY is one of the largest dental-product manufacturers in the world and a longtime client. Symmetri recently collaborated on a fully integrated campaign to launch TPH Spectra, Caulk’s newest...

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Digital Reflection

In October I attended a 3-day Hyper Island Master Class (#himc) in New York City. It’s pretty much a boot camp to help marketers like me, who didn’t grow up on a computer, help catch up to the...

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6 pt Paragraph Spacing: It’s Critical To Client Relationships!

I’m particular. Some call it anal. But I prefer particular. I blame many people for this. In order: my father, my mother, my first CEO, and Mark Masseur.

My father is the most organized person on...

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