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312.222.2500 Symmetri Marketing Group, LLC625 North Michigan, Suite 2100
Chicago, Illinois 60611  

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Stethoscope

The path forward for healthcare marketing: Be fast. Be human. Be together.

We thank all who have gone to work every day to provide our food, to ensure our safety, to deliver our mail and especially to care for the sick. So many have shown bravery, commitment and heroism...

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Symmetri brings midwestern-style, B2B marketing & technology to west coast!

At Symmetri, we started with a very simple but important commitment—to stay focused on helping B2B companies drive demand and build their brand. That was more than 15 years ago, and we have grown...

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Trees in forest

Ready to go to work for the environment: Reflecting on Cleantech Forum

I just returned from the 17th annual Cleantech Forum San Francisco. It’s a yearly gathering of the global cleantech community, consisting of corporate executives, cleantech startups, investors and...

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Creating brand experiences for cleantech companies

At the recent Cleantech Forum San Francisco, I had the opportunity to speak to cleantech startups about the importance of their brand in driving growth for their business. The opening session of...

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Marketing professional brainstorming

Creating brand experiences in 2018: Our top 5 recommendations

At Symmetri, the majority of our clients are B2B. And our engagements frequently include some level of brand strategy – whether it be message development or extensive brand positioning. The...

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Marketing to Engineers: Be Helpful! Part II

Part II of II.

You don’t have to over-think how you market to engineers. This is the second post with useful tips on how marketers should focus less on talking “at” engineers and instead focus on...

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Marketing to Engineers: Be Helpful!

Part I of II.

Many have written about marketing to engineers. And everyone agrees: they’re a tough crowd. Nobody wants to be sold to. And most don’t like to be marketed to. Engineers often look...

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Commit to Delivering on Your Promise... or Commit to Fighting Relative Sameness

Last week I read an article about Coca-Cola’s new can that can be split in half so consumers can “share happiness.” Over the years, Coca-Cola has had big campaigns, all focused around its brand...

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Six Steps to a Successful Product Launch

DENTSPLY is one of the largest dental-product manufacturers in the world and a longtime client. Symmetri recently collaborated on a fully integrated campaign to launch TPH Spectra, Caulk’s newest...

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Digital Reflection

In October I attended a 3-day Hyper Island Master Class (#himc) in New York City. It’s pretty much a boot camp to help marketers like me, who didn’t grow up on a computer, help catch up to the...

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