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Commit to Delivering on Your Promise... or Commit to Fighting Relative Sameness

Last week I read an article about Coca-Cola’s new can that can be split in half so consumers can “share happiness.” Over the years, Coca-Cola has had big campaigns, all focused around its brand...

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The Next Era of YouTube: OneChannel

It’s been two months since the launch of YouTube OneChannel, and like many new social media channel rollouts, users and brands are still on the fence about the new layout. YouTube describes its...

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Q&A with Kellyn Mitchell, Web Developer: What's Misunderstood About Developers & 5 Tips for Success

What’s one thing you think is misunderstood about web developers?

In its simplest form, there is more to development than just writing codes. Though it is always my main priority to produce...

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Q&A with Ryan Mannion, VP/Account Dir, on Breaking Through Digital Clutter & March Madness

What is the most interesting or creative B2B marketing campaign that’s caught your eye lately?

I don’t know that many have caught my eye as of late. But I do follow a number of companies who I...

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Six Steps to a Successful Product Launch

DENTSPLY is one of the largest dental-product manufacturers in the world and a longtime client. Symmetri recently collaborated on a fully integrated campaign to launch TPH Spectra, Caulk’s newest...

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The Joke's On You. Are You OK With That?

This actually happened, not long ago. A lawyer representing a suburban car dealership met with legal representatives for PepsiCo, Chevrolet, NASCAR and the corporate sponsors of a leading NASCAR...

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Sure it’s B2B, But Your Customer is Still Human

As I come up on ten years in the ad biz, I realized I’ve gotten around. I’ve worked in recruitment advertising, B2C, eCommerce and now B2B. All in all though, it’s pretty clear – advertising is...

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Writer’s Block

It’s the first tee and the honor is yours. You take your driver, step onto the tee box and push your red tee into the turf, balancing your ball in the cup with a single motion. You look good, feel...

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Power to the Pin

Okay. Okay. Here we go. My first Symmetri blog. Under constant pressure from our Social Media Management Team, I have finally succumbed.

I think they expect me to write about some hot design topic...

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I'm a Developer, But You Can Call Me Marketer, Problem Solver, Wizard

I’m a level 10 human wizard.

I know what you’re thinking. You’re thinking, “What?  Based on recent game patches, clearly the best class to use is a dwarf bard.”

Well, in that case, you’re wrong. ...

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