Carl Triemstra
President
Everyone who joins Symmetri discovers on day one that Carl is a passionate guy. You can’t miss his drive, whether he’s cheering on the Michigan Wolverines or his own Symmetri team. Showing photos of his grandchildren or showing a new branding plan to a client. Singing in his choral group or singing out in the office halls, “Make it happen! Move the mouse!” Whatever the pursuit, the important thing is to go all in, all the way. Carl’s passion is infectious, and we’ve all caught it. That’s why we love delivering our best under his remarkable leadership.
Christina Feuerstein
Senior Project Manager
Shane Sevo
Sales Engineer
Cassidy Lacy
Content Manager
Ann Javier
SEO Manager + UX Specialist
Kristen Beyer
Junior Project Manager
Kristen is on the road to managing some of Symmetri’s most exciting projects, as well as fully meeting her client’s expectations. But getting here took a side trip to London where she studied abroad for two years to complete her master’s degree. Now she lives with her cat, Oliver Jones, and leaves the adventures to scrolling through Instagram, shopping with friends, and taking in a hot yoga class.
Mattie Draftz
Paid Media Specialist
Adam Hulett
Senior Graphic Designer
Krista Rowe
Account Director
Hillary Lewandowski
Drupal Architect
Ted Pereda
Associate Creative Director
With a strong background in healthcare brand development, Ted knows how to deliver campaigns that combine the truth of technology with the beauty of art. A master at his craft, he uses the design elements of space and color to create thought-provoking solutions for every client. When he’s not in front of the computer, you’ll find him behind the camera of his own photography business. And while Ted’s passion is sports and portrait photography, he also always looks forward to and cherishes yearly visits from his parents currently retired and living in the Philippines.
Kristen Paladino
VP/Client Service
Kristen enjoys kickboxing, and that’s certainly consistent with her working style. She rolls with the punches and comes back even stronger. After managing major B2C accounts including Discover, Comcast, Charter, Cox Communications and Time Warner, Kristen joined our team and showed us how to grapple the toughest B2B projects into submission. But she also has a softer side. In fact, if you really want soft, try her family’s famous cannoli – but be ready to work off the calories afterwards. Care to join Kristen in the ring?
Jared Keonigshofer
Senior Art Director
Garrett Miller
Front End Web Developer
Brad Czerniak
Director of Technology
Lisa Le
Senior Account Executive
Anna Dumitru
Director of Finance + Operations
Wes Tapp
Director of Operations
Nina Whalen
Associate Director, Digital Marketing
Brenda Bonds
Associate Creative Director
Growing up in Chicago, Brenda has tackled activities such as competitive fencing and painting billboards. With a background in journalism and graphic design, she sees creative solutions to almost any business challenge—sometimes in the middle of the night. And as a witness of consumer behavior, she loves telling relevant stories. When Brenda’s not crafting the perfect sentence, you can probably find her enjoying time with family, volunteering at Care For Friends, or hanging out at the local pub.
Ryan Mannion
EVP/Brand Strategy & Growth
As one of Symmetri’s founders, Ryan has done it all. Brand development. Business strategy. Beer procurement. He has a natural curiosity to understand how the world works, how people think and why they make certain decisions. And he will dig and dig until he finds the insights that lead to clear direction to guide our client's businesses and brands. Through it all, he’s developed ideas to make a difference. Ask him, and you’ll hear, “Make it real!” “Get to know people!” “Be helpful!” “Stand for something!” But you don’t really have to ask – just watch him work and see for yourself.
Tom Smart
Associate Creative Director
Tom fell in love with the written word around the same time he started wrecking things to see how they work. Fortunately, he now limits himself to taking words apart – then throwing out the ones that aren’t working and putting the rest back together better than before. But he never lost his fascination for structure, tools and technology. That’s why he sees B2B marketing as a perfect fit. He gets to explore what engineers and other brilliant people do – then put words to work to help them do it better. All without breaking anything.
Beth Lube
Account Supervisor
Ciara Collins
Social Media Manager
Addicted to Instagram memes, Ciara loves the fast pace and personal connections of social media. In a world that is constantly changing, her patience and flexibility helps open the doors that invite people to share themselves. As a past Second City improv student, she brings confidence and creativity to everything she does. And although a little rusty, a glass of red wine may help talk her into playing the harp—after all, she is 100% Irish.
Mark Masseur
Principal, Executive Creative Director
Mark is a designer’s designer. His big-picture concepting and attention to every detail of execution influences virtually everything we create – whether or not he personally touched it. That’s because he’s also a mentor’s mentor. Count on Mark to ask the tough questions that get you thinking deeply about the project’s true aspirations. And your own. If your art and copy can work harder to uncover needs, deliver answers and inspire action, Mark will help you find the way.