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312.222.2500 Symmetri Marketing Group, LLC625 North Michigan, Suite 2100
Chicago, Illinois 60611  

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Executive
Executive
Digital
Digital
Creative
Creative

Clair Loewy

Director of Digital Experience

Clair learned early on that in order to create user-centered experiences she needed to know the users she was centering the experience around. This lead to a passion for creating personas. Relying on 10+ years in UX and creative product design, as well as hundreds of hours spent interviewing users of all types, Clair has created and honed her own approach to building behavior and goal-focused personas that help businesses reach their most valuable audience, and their most important objective. She's practiced this skill over the last decade at both big and small agencies, from Leo Burnett to Punchkick interactive in Chicago.

Blog posts by Clair »

Carl Triemstra

President

Everyone who joins Symmetri discovers on day one that Carl is a passionate guy. You can’t miss his drive, whether he’s cheering on the Michigan Wolverines or his own Symmetri team. Showing photos of his grandchildren or showing a new branding plan to a client. Singing in his choral group or singing out in the office halls, “Make it happen! Move the mouse!” Whatever the pursuit, the important thing is to go all in, all the way. Carl’s passion is infectious, and we’ve all caught it. That’s why we love delivering our best under his remarkable leadership.

Brenda Bonds

Associate Creative Director

Growing up in Chicago, Brenda has tackled activities such as competitive fencing and painting billboards. With a background in journalism and graphic design, she sees creative solutions to almost any business challenge—sometimes in the middle of the night. And as a witness of consumer behavior, she loves telling relevant stories. When Brenda’s not crafting the perfect sentence, you can probably find her enjoying time with family, volunteering at Care For Friends, or hanging out at the local pub.

Blog posts by Brenda »

Anna Dumitru

Director of Finance + Operations
Anna came to Symmetri to help ease our growing pains, streamline our operations, and foster the efficiency empowers our team to deliver decisive wins for our clients. She lives life in full color, enjoying the arts in all their variety. She has a special affinity for furniture design. She’s a huge fan of freight trains. If you’re offering cake, any kind, she’d love to take a slice or two off your hands. But despite all of her colorful interests, Anna says, “I enjoy working with numbers because they’re black and white. They measure success. They tell stories.”

Garrett Miller

Front End Web Developer
Garrett likes dogs: He raises them to lead the blind, then takes them back when they retire. Garrett likes thinkers: He plans to name his next dog Chompers after Noam Chomsky. Garret likes cycling: He rode from LA to Moab, then decided to just keep pedaling all the way to the Atlantic. Garrett likes service: He turned that adventure into a fundraiser for a drug rehabilitation center. Garrett likes chess, jazz, history, logic and puzzles. He likes the imagination and creativity of it all, and applies it to front-end development. We like Garrett for that.

Nina Whalen

Associate Director, Digital Marketing
Nina crushes social the way Shea Weber crushes hockey pucks. She honed her game as a sportscaster and news director at Radio DePaul while earning a double major in journalism and new media. Then she broke into the big leagues as a digital producer and reporter covering the Chicago Blackhawks for Comcast SportsNet, where she was named by Sporting News as a “Must-Follow Twitter Account.” Moving to the world of marketing, she’s managed multiple social media channels, produced videos and developed websites while writing for Fortune, Forbes, Entrepreneur and Inc. Nina’s a hat trick: smart, social and Symmetrical.

Blog posts by Nina »

Jared Keonigshofer

Senior Art Director
Jared likes to take it all in. He can point you to great films you’ve never heard of, or out-trivia you on your favorite blockbusters. He’s a stadium food connoisseur. He’s already explored much of the U.S. and Europe, but just getting started. He volunteers his time designing for non-profits he’s passionate about. And he’s constantly honing his skills, from design and illustration to photography and 3D modeling. Because the more of life you take in, the more you have to give back in great work.

Blog posts by Jared »

Shane Sevo

Sales Engineer
If Woody Allen, W. H. Auden, Kanye West, and David Hasselhoff met in a bar, Shane would invite them to join his book club in classic Rushmore style. Raised as an only child with never enough Legos, educated as a misplaced engineer, and finding his own in digital media, he’s as surprised as anyone at landing on a marketing career. Shane wages campaigns with the mantra, “Real artists ship,” constantly calling the publish button in his work. A Finnish lumberjack at heart, he’s always planning an escape into the woods of distant lands.

Ann Javier

SEO Manager + UX Specialist
CQ + PQ > IQ. In a world where information is readily available, curiosity plus passion outweigh your intelligence quotient. Ann embodies that equation. And she helps others take advantage of it by making information easy to find and use. It’s not just knowing how to choose the optimum keywords. Ann is a terrific writer, content developer and user-experience specialist who makes sure that top search results always lead to meaningful learning. She’s also a climber, traveler, yogi, photographer, epicure and cook. About the only thing Ann can’t do is whistle. Her coworkers are fine with that.

Blog posts by Ann »

Adam Hulett

Senior Graphic Designer
When he was a kid, Adam liked to sketch NBA logos. At some point, he realized this was called “design” and it was what he wanted to do when he grew up. Adam’s “full-on passion” for design finds inspiration in his other loves: Hiking and camping. Art and architecture. Music ranging from the Beatles to Metallica. Pinterest, his addictive “wall of wonder.” Like the NBA logos, all these and more feed Adam’s creative imagination. “Creativity can solve almost any problem,” he says, quoting George Lois. “The creative act, the defeat of habit by originality, overcomes everything.”

Blog posts by Adam »

Ted Pereda

Associate Creative Director

With a strong background in healthcare brand development, Ted knows how to deliver campaigns that combine the truth of technology with the beauty of art. A master at his craft, he uses the design elements of space and color to create thought-provoking solutions for every client. When he’s not in front of the computer, you’ll find him behind the camera of his own photography business. And while Ted’s passion is sports and portrait photography, he also always looks forward to and cherishes yearly visits from his parents currently retired and living in the Philippines.

Blog posts by Ted »

Ryan Mannion

EVP/Brand Strategy & Growth

As one of Symmetri’s founders, Ryan has done it all. Brand development. Business strategy. Beer procurement. He has a natural curiosity to understand how the world works, how people think and why they make certain decisions. And he will dig and dig until he finds the insights that lead to clear direction to guide our client's businesses and brands. Through it all, he’s developed ideas to make a difference. Ask him, and you’ll hear, “Make it real!” “Get to know people!” “Be helpful!” “Stand for something!” But you don’t really have to ask – just watch him work and see for yourself.

Blog posts by Ryan »

Ciara Collins

Social Media Manager

Addicted to Instagram memes, Ciara loves the fast pace and personal connections of social media. In a world that is constantly changing, her patience and flexibility helps open the doors that invite people to share themselves. As a past Second City improv student, she brings confidence and creativity to everything she does. And although a little rusty, a glass of red wine may help talk her into playing the harp—after all, she is 100% Irish.

Blog posts by Ciara »

Brad Czerniak

Director of Technology
“I do one thing, I do it very well, and then I move on.” Brad applies the philosophy of Major Charles Emerson Winchester III from M*A*S*H in all he does, whether it's cutting through support tickets like a wartime surgeon, creating elegant technical architectures or sprinting intervals to improve his race times. A librarian by training and Drupal master by calling, Brad quotes another classic character, Isaac Jaffe from Sports Night, on the need for perspective: “If you’re dumb, surround yourself with smart people. If you’re smart, surround yourself with smart people who disagree with you.”

Wes Tapp

Director of Operations
What do you call a Star Wars buff who enjoys the webcomic XKCD? A geek. How about a shot and discus thrower and trainer? A jock. A student of history’s greatest leaders and an advocate for higher education? An academic. A scout master and camping enthusiast? An outdoorsman. A devoted family man and community volunteer? A people person. All of the above? An all-around great guy. And if he’s also a proven planner and organizer, always focused on the big picture, what do you call him then? That’s Wes, and we’re proud to call him our Director of Operations.

Blog posts by Wes »

Tom Smart

Associate Creative Director

Tom fell in love with the written word around the same time he started wrecking things to see how they work. Fortunately, he now limits himself to taking words apart – then throwing out the ones that aren’t working and putting the rest back together better than before. But he never lost his fascination for structure, tools and technology. That’s why he sees B2B marketing as a perfect fit. He gets to explore what engineers and other brilliant people do – then put words to work to help them do it better. All without breaking anything.

Blog posts by Tom »

Cassidy Lacy

Content Manager
“Jedno pivo, prosím” means “One beer, please” in Czech. Cassidy learned this essential phrase from her English students in Prague, and it’s a perfect example of succinct communication that brings decisive results. With her degree in writing and education from Marquette, her passion for creative storytelling, and her inventive use of social media platforms to drive B2B, Cassidy is the writer and strategist you want on your side. And she’s always looking for creative opportunities to deliver more with less: “A Roman legionary walks into a bar, holds up two fingers and says, ‘Five beers, please.’”

Blog posts by Cassidy »

Mark Masseur

Principal, Executive Creative Director

Mark is a designer’s designer. His big-picture concepting and attention to every detail of execution influences virtually everything we create – whether or not he personally touched it. That’s because he’s also a mentor’s mentor. Count on Mark to ask the tough questions that get you thinking deeply about the project’s true aspirations. And your own. If your art and copy can work harder to uncover needs, deliver answers and inspire action, Mark will help you find the way.

Blog posts by Mark »

Mattie Draftz

Paid Media Specialist
A former Disney gingerbread man with a passion for nature, Mattie brings sugar, spice and a love of mice to the digital marketing team. Her double degree in advertising and environmental studies from DePaul serves her well, whether optimizing PPC campaigns at Symmetri or feeding rodents at the Nature Museum to demonstrate the traits of an omnivore. Mattie’s own diet consists of ridiculous amounts of pasta, YouTube videos and Julie Andrews movies, so you could also call her an omnivore of sorts. Just don’t call her phone. As an avowed millennial, Mattie prefers Facebook Messenger.

Blog posts by Mattie »