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312.222.2500 Symmetri Marketing Group, LLC625 North Michigan, Suite 2100
Chicago, Illinois 60611  

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Executive
Executive
Digital
Digital
Creative
Creative

Andrea La Torre

Account Manager
“It's not just about delivering on a project. It's about creating an experience.” Andrea always wanted to make art when she grew up, and that’s what she does in her spare time. At Symmetri she does account management for major websites. Project management for “feature sprints.” DrupalCare support management. Sales and new work kickoffs. Invoicing and revenue tracking. She even contributes her eye for design. A meaningful experience has a lot of moving parts. Bringing them into perfect balance is an art in itself, and Andrea is a master.

Jared Keonigshofer

Senior Art Director
Jared likes to take it all in. He can point you to great films you’ve never heard of, or out-trivia you on your favorite blockbusters. He’s a stadium food connoisseur. He’s already explored much of the U.S. and Europe, but just getting started. He volunteers his time designing for non-profits he’s passionate about. And he’s constantly honing his skills, from design and illustration to photography and 3D modeling. Because the more of life you take in, the more you have to give back in great work.

Blog posts by Jared »

Wes Tapp

Director of Operations

Blog posts by Wes »

Jodee Jernigan

Director of Digital Strategy

Jodee lives by the motto, “Do [insert anything and everything here] like you mean it.” And she shows just how much she means it with everything she does. Trying to remember a deep-cut Prince lyric? She’s got the world of pop culture virtually memorized. Want to track down a long-lost relative? Rely on her genealogy research and DNA detective work. Need a great vegan recipe? A helpless laugh? A great margarita? How about a user-friendly digital experience that delivers meaningful results? Follow Jodee. Because whatever the goal, the joy is in the doing.

Blog posts by Jodee »

Mark Masseur

Principal, Executive Creative Director

Mark is a designer’s designer. His big-picture concepting and attention to every detail of execution influences virtually everything we create – whether or not he personally touched it. That’s because he’s also a mentor’s mentor. Count on Mark to ask the tough questions that get you thinking deeply about the project’s true aspirations. And your own. If your art and copy can work harder to uncover needs, deliver answers and inspire action, Mark will help you find the way.

Blog posts by Mark »

Ann Javier

SEO Manager
CQ + PQ > IQ. In a world where information is readily available, curiosity plus passion outweigh your intelligence quotient. Ann embodies that equation. And she helps others take advantage of it by making information easy to find and use. It’s not just knowing how to choose the optimum keywords. Ann is a terrific writer, content developer and user-experience specialist who makes sure that top search results always lead to meaningful learning. She’s also a climber, traveler, yogi, photographer, epicure and cook. About the only thing Ann can’t do is whistle. Her coworkers are fine with that.

Blog posts by Ann »

Anna Dumitru

Director of Finance + Operations
Anna came to Symmetri to help ease our growing pains, streamline our operations, and foster the efficiency empowers our team to deliver decisive wins for our clients. She lives life in full color, enjoying the arts in all their variety. She has a special affinity for furniture design. She’s a huge fan of freight trains. If you’re offering cake, any kind, she’d love to take a slice or two off your hands. But despite all of her colorful interests, Anna says, “I enjoy working with numbers because they’re black and white. They measure success. They tell stories.”

Brad Czerniak

Senior Drupal Developer
“I do one thing, I do it very well, and then I move on.” Brad applies the philosophy of Major Charles Emerson Winchester III from M*A*S*H in all he does, whether it's cutting through support tickets like a wartime surgeon, creating elegant technical architectures or sprinting intervals to improve his race times. A librarian by training and Drupal master by calling, Brad quotes another classic character, Isaac Jaffe from Sports Night, on the need for perspective: “If you’re dumb, surround yourself with smart people. If you’re smart, surround yourself with smart people who disagree with you.”

Mattie Draftz

Paid Search Associate
A former Disney gingerbread man with a passion for nature, Mattie brings sugar, spice and a love of mice to the digital marketing team. Her double degree in advertising and environmental studies from DePaul serves her well, whether optimizing PPC campaigns at Symmetri or feeding rodents at the Nature Museum to demonstrate the traits of an omnivore. Mattie’s own diet consists of ridiculous amounts of pasta, YouTube videos and Julie Andrews movies, so you could also call her an omnivore of sorts. Just don’t call her phone. As an avowed millennial, Mattie prefers Facebook Messenger.

Blog posts by Mattie »

Carl Triemstra

President

Everyone who joins Symmetri discovers on day one that Carl is a passionate guy. You can’t miss his drive, whether he’s cheering on the Michigan Wolverines or his own Symmetri team. Showing photos of his grandchildren or showing a new branding plan to a client. Singing in his choral group or singing out in the office halls, “Make it happen! Move the mouse!” Whatever the pursuit, the important thing is to go all in, all the way. Carl’s passion is infectious, and we’ve all caught it. That’s why we love delivering our best under his remarkable leadership.

Garrett Miller

Front End Web Developer
Garrett likes dogs: He raises them to lead the blind, then takes them back when they retire. Garrett likes thinkers: He plans to name his next dog Chompers after Noam Chomsky. Garret likes cycling: He rode from LA to Moab, then decided to just keep pedaling all the way to the Atlantic. Garrett likes service: He turned that adventure into a fundraiser for a drug rehabilitation center. Garrett likes chess, jazz, history, logic and puzzles. He likes the imagination and creativity of it all, and applies it to front-end development. We like Garrett for that.

Adam Hulett

Senior Graphic Designer
When he was a kid, Adam liked to sketch NBA logos. At some point, he realized this was called “design” and it was what he wanted to do when he grew up. Adam’s “full-on passion” for design finds inspiration in his other loves: Hiking and camping. Art and architecture. Music ranging from the Beatles to Metallica. Pinterest, his addictive “wall of wonder.” Like the NBA logos, all these and more feed Adam’s creative imagination. “Creativity can solve almost any problem,” he says, quoting George Lois. “The creative act, the defeat of habit by originality, overcomes everything.”

Blog posts by Adam »

Tom Smart

Associate Creative Director

Tom fell in love with the written word around the same time he started wrecking things to see how they work. Fortunately, he now limits himself to taking words apart – then throwing out the ones that aren’t working and putting the rest back together better than before. But he never lost his fascination for structure, tools and technology. That’s why he sees B2B marketing as a perfect fit. He gets to explore what engineers and other brilliant people do – then put words to work to help them do it better. All without breaking anything.

Blog posts by Tom »

Nina Whalen

Paid Media Supervisor
Nina crushes social the way Shea Weber crushes hockey pucks. She honed her game as a sportscaster and news director at Radio DePaul while earning a double major in journalism and new media. Then she broke into the big leagues as a digital producer and reporter covering the Chicago Blackhawks for Comcast SportsNet, where she was named by Sporting News as a “Must-Follow Twitter Account.” Moving to the world of marketing, she’s managed multiple social media channels, produced videos and developed websites while writing for Fortune, Forbes, Entrepreneur and Inc. Nina’s a hat trick: smart, social and Symmetrical.

Blog posts by Nina »

Rusty Martin

Drupal Developer
“When you can't run, you crawl. And when you can't crawl … you find someone to carry you.” Rusty’s favorite quote from Firefly, the cult-classic space western, says a lot about his work. He’s the one doing the carrying. “I’m a back-end developer for the most part,” he explains. “I don’t do well with the pretties.” Think of it this way: Your beautiful user experience is riding on the back of some very muscular code. Our Drupal space cowboy wrangles that steed, and Crock-Pot Thursday would be a good time to thank him for it.

Hillary Lewandowski

Senior Drupal Developer
She drives a stick shift and loves a good bourbon. Her vegan baked goods are the pride of Crockpot Thursdays. She can solve a Rubik’s cube in less time than it takes to feed her nine pets — a dog, two cats, two parrots and four lizards. Her passion is introducing girls and women to the science, art and fun of a tech career. She says, “As long as you know how to break down a problem into little pieces, you know how to code.” None of this is remarkable in itself. Taken all together, it’s utterly unique. That’s Hillary.

Ryan Mannion

EVP/Brand Strategy & Growth

As one of Symmetri’s founders, Ryan has done it all. Brand development. Business strategy. Beer procurement. He has a natural curiosity to understand how the world works, how people think and why they make certain decisions. And he will dig and dig until he finds the insights that lead to clear direction to guide our client's businesses and brands. Through it all, he’s developed ideas to make a difference. Ask him, and you’ll hear, “Make it real!” “Get to know people!” “Be helpful!” “Stand for something!” But you don’t really have to ask – just watch him work and see for yourself.

Blog posts by Ryan »

Shane Sevo

Marketing Director
If Woody Allen, W. H. Auden, Kanye West, and David Hasselhoff met in a bar, Shane would invite them to join his book club in classic Rushmore style. Raised as an only child with never enough Legos, educated as a misplaced engineer, and finding his own in digital media, he’s as surprised as anyone at landing on a marketing career. Shane wages campaigns with the mantra, “Real artists ship,” constantly calling the publish button in his work. A Finnish lumberjack at heart, he’s always planning an escape into the woods of distant lands.

Cassidy Wilson

Social Media Specialist
“Jedno pivo, prosím” means “One beer, please” in Czech. Cassidy learned this essential phrase from her English students in Prague, and it’s a perfect example of succinct communication that brings decisive results. With her degree in writing and education from Marquette, her passion for creative storytelling, and her inventive use of social media platforms to drive B2B, Cassidy is the writer and strategist you want on your side. And she’s always looking for creative opportunities to deliver more with less: “A Roman legionary walks into a bar, holds up two fingers and says, ‘Five beers, please.’”

Blog posts by Cassidy »

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