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312.222.2500 Symmetri Marketing Group, LLC625 North Michigan, Suite 2100
Chicago, Illinois 60611  

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Executive
Executive
Digital
Digital
Creative
Creative

Anna Greene

Director of Finance + Operations
Anna came to Symmetri to help ease our growing pains, streamline our operations, and foster the efficiency empowers our team to deliver decisive wins for our clients. She lives life in full color, enjoying the arts in all their variety. She has a special affinity for furniture design. She’s a huge fan of freight trains. If you’re offering cake, any kind, she’d love to take a slice or two off your hands. But despite all of her colorful interests, Anna says, “I enjoy working with numbers because they’re black and white. They measure success. They tell stories.”

Mark Masseur

Principal, Executive Creative Director

Mark is a designer’s designer. His big-picture concepting and attention to every detail of execution influences virtually everything we create – whether or not he personally touched it. That’s because he’s also a mentor’s mentor. Count on Mark to ask the tough questions that get you thinking deeply about the project’s true aspirations. And your own. If your art and copy can work harder to uncover needs, deliver answers and inspire action, Mark will help you find the way.

Blog posts by Mark »

Kelly O'Neil

Senior Project Manager
When you love to cook, it can take hours for the ingredients to come together in a perfect meal. When you love romantic comedies, you expect it will take weeks before the stars finally fall for each other. When you love Detroit sports teams, you might have to wait years to savor the big win. It’s all about the process, no matter how long it takes. And that’s the perspective Kelly brings to her digital projects. All the months of hard, detail-oriented work only make for a more satisfying payoff—a great user experience and a thrilled client.

Carl Triemstra

President

Everyone who joins Symmetri discovers on day one that Carl is a passionate guy. You can’t miss his drive, whether he’s cheering on the Michigan Wolverines or his own Symmetri team. Showing photos of his grandchildren or showing a new branding plan to a client. Singing in his choral group or singing out in the office halls, “Make it happen! Move the mouse!” Whatever the pursuit, the important thing is to go all in, all the way. Carl’s passion is infectious, and we’ve all caught it. That’s why we love delivering our best under his remarkable leadership.

Tom Smart

Associate Creative Director

Tom fell in love with the written word around the same time he started wrecking things to see how they work. Fortunately, he now limits himself to taking words apart – then throwing out the ones that aren’t working and putting the rest back together better than before. But he never lost his fascination for structure, tools and technology. That’s why he sees B2B marketing as a perfect fit. He gets to explore what engineers and other brilliant people do – then put words to work to help them do it better. All without breaking anything.

Blog posts by Tom »

Rodrigo Del Castillo

Director of Digital Design
Rod dreams of moving to Oaxaca and bringing the entire Symmetri crew with him. Not gonna happen, but we’re proud to offer clients his exceptional web design skills from any location. Rod is a full-stack designer—harmonizing the visual look, information architecture and user experience in a beautiful structure perfectly suited to each user’s needs. While his creative pursuits span cooking, art, photography and music, it’s no surprise that 10-year-old Rod always wanted to be an architect. Because for your website, that’s exactly what he is.

Geraldo Ramos

Sr. Drupal Developer
A senior Drupal and front-end developer with 10 years of experience, Geraldo is both the smart and fun guy in the room. He's lived in Michigan his whole life, developing his passion for web development and today's latest technologies. Geraldo received an Associate's Degree of Applied Science from the ITT Technical Institute. His avatar in the Drupal community is Boris Karloff in the role of Frankenstein's monster. But we're not a-scared.

Jamie Palermo

Project Manager, Digital Marketing
Your emotions. Your body language. The things you say and do. Your values. The contexts these traits emerge in. To Jamie, it all says who you are, and more. Absorbing these details helps her find effective ways to unite people and projects. That’s why, when interacting with her, you can expect to hear questions that draw out your truth—and to receive respectful, intuitive attention while exploring the answers together. “There’s always a way forward,” Jamie says. “We just need to ask better questions and do the best we can with what we know.”

Ted Pereda

Associate Creative Director

With a strong background in healthcare brand development, Ted knows how to deliver campaigns that combine the truth of technology with the beauty of art. A master at his craft, he uses the design elements of space and color to create thought-provoking solutions for every client. When he’s not in front of the computer, you’ll find him behind the camera of his own photography business. And while Ted’s passion is sports and portrait photography, he also always looks forward to and cherishes yearly visits from his parents currently retired and living in the Philippines.

Mike Speck

Creative Director
Being voted “most scientific” in grade school and studying Shakespeare in college made B2B copywriting an easy career choice for Mike. Every day, Mike gets to combine his deep curiosity of complex products and services with a love of big ideas, engaging storytelling and new brand experiences. Outside the office, he brings a similar wide-eyed approach to life as a tennis fanatic, an experienced martial artist and a truly awful southpaw guitar player. He even manages to read Shakespeare once in a while.

David Archuleta

Senior Drupal Developer
When David goes to the gym, he doesn’t listen to music. He listens to coding podcasts. He knows that’s not normal, but for him programming isn’t work so much as it is a passionate obsession. When others complain about their job, it takes a lot of discipline not to gloat about how lucky he is. And we’re lucky to have him. That’s why we reached all the way to Nicaragua to snag him, where he’s currently beachcombing, snorkeling, volcano-sliding and exploring the local culture with his wife. Coding, adventuring and coding some more—what a life!

Anna Vertii

Senior Art Director

Phill Tran

Team Lead of Development
For Phill, simplifying the online process is the easiest part of his life. Offline can be a little trickier, but just as rewarding. His day usually starts with his son waking him up around 5:00 a.m., and it ends after various trips to school clubs, church events, and sports activities. There isn’t much that Phill doesn’t do, except maybe sleep. But he’s ok with that, because he knows that raising a strong family will have a far-reaching impact. Even his hair has had an impact—he’s grown it out and donated it three times to charity.

Tim McCord

VP/Digital Marketing
10-year-old Tim wanted to become an NFL lineman. We’re glad his dream didn’t come true, because he would have been crushed. Instead, he’s crushing it in digital marketing. Since the dawn of the profession, he’s been building cross-channel strategies and campaigns that start conversations and drive results for brands you’ve most definitely heard of. A notable sculptor and “restorer of old things” in his spare time, he’s hands-on in a way that linemen aren’t allowed to be. His motto: “Help people get what they want.” His method: “I’m working on it.” Always.

Ryan Mannion

EVP/Brand Strategy & Growth

As one of Symmetri’s founders, Ryan has done it all. Brand development. Business strategy. Beer procurement. He has a natural curiosity to understand how the world works, how people think and why they make certain decisions. And he will dig and dig until he finds the insights that lead to clear direction to guide our client's businesses and brands. Through it all, he’s developed ideas to make a difference. Ask him, and you’ll hear, “Make it real!” “Get to know people!” “Be helpful!” “Stand for something!” But you don’t really have to ask – just watch him work and see for yourself.

Blog posts by Ryan »

Daniel Macedo

Digital Marketing Manager
Daniel expands Symmetri’s SoCal presence, but if he could be anywhere else it would be in Europe, cheering FC Barcelona to a victory in the Champion’s League finals. Or else leading his own soccer team to victory. Or maybe crushing an opponent at ping pong or pool over a pale ale, with some jazzy bossa nova setting the mood. Of course, that all comes after a full, focused day doing the research and hard work needed to get his clients noticed. Daniel’s motto: Eat a hearty breakfast. You’re going to need it.

Natalia Scott

Project Manager
She was raised in Chile, educated in Argentina, but now she’s super hipper mega happy to call Chicago home. Natalia talks to her 70 plants every day—not asking about the challenges of plant life, but just to reassure them that they are beautiful and healthy. And that says a lot about her. Because no matter what kind of weird, crazy or just normal personality you have, she has the same message for you. And, unlike a plant, she can also make you laugh, share some cheese, and guide your project to magnificence.

Matthew Corey

SEO Manager
In an epic poem on agency life, how would you portray Matthew? As an admirer of John Keats? A poet who has honed his craft since childhood, through a PhD in creative writing, to a lifelong practice? An educator who has brought the joys of literature and writing to hundreds of students? Someone who would mount a poetry slam in a busy laundromat? Who believes in the ennoblement working-class people, diverse souls, and his cats Lemondrop and Sailormoon all alike? Yeah, we’d binge on that poem. “What shocks the virtuous philosopher delights the chameleon poet.”

Marshall Taylor

Email Marketing Manager
Marshall likes to take the road less traveled which is why he did like many other Northerners and moved down to Sunny Florida! When he’s not getting lost in the intricacies of email marketing, CRM and marketing automation for our clients, Marshall likes to find himself lost in the menu of an eclectic restaurant. Or in some remote corner of his mind as he hikes a picturesque trail. Or most often on the couch with his wife and cats listening to experimental jazz. The irony is that his campaigns never get lost in a recipient’s inbox.

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