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Executive
Executive
Digital
Digital
Creative
Creative

Ted Pereda

Associate Creative Director

With a strong background in healthcare brand development, Ted knows how to deliver campaigns that combine the truth of technology with the beauty of art. A master at his craft, he uses the design elements of space and color to create thought-provoking solutions for every client. When he’s not in front of the computer, you’ll find him behind the camera of his own photography business. And while Ted’s passion is sports and portrait photography, he also always looks forward to and cherishes yearly visits from his parents currently retired and living in the Philippines.

Carl Triemstra

President

Everyone who joins Symmetri discovers on day one that Carl is a passionate guy. You can’t miss his drive, whether he’s cheering on the Michigan Wolverines or his own Symmetri team. Showing photos of his grandchildren or showing a new branding plan to a client. Singing in his choral group or singing out in the office halls, “Make it happen! Move the mouse!” Whatever the pursuit, the important thing is to go all in, all the way. Carl’s passion is infectious, and we’ve all caught it. That’s why we love delivering our best under his remarkable leadership.

Garrett Miller

Front End Web Developer
Garrett likes dogs: He raises them to lead the blind, then takes them back when they retire. Garrett likes thinkers: He plans to name his next dog Chompers after Noam Chomsky. Garret likes cycling: He rode from LA to Moab, then decided to just keep pedaling all the way to the Atlantic. Garrett likes service: He turned that adventure into a fundraiser for a drug rehabilitation center. Garrett likes chess, jazz, history, logic and puzzles. He likes the imagination and creativity of it all, and applies it to front-end development. We like Garrett for that.

Jonas White

UX Designer
With Jonas, it’s hard to know where to begin. Is it his obsession with vacuums, or his close encounter with Beyonce? So FETCH! But seriously, it might be that his energy is off the charts. If he isn’t at work talking wireframes and user experience, he’s out volunteering, doing a triathlon, or planting a garden. A former retail buyer, he’s also passionate about clothes and is always well dressed. Although a night in with Netflix is a possibility, you won’t have to worry about food because he loves to cook too!

Clair Loewy

Director of Digital Experience

Clair learned early on that in order to create user-centered experiences she needed to know the users she was centering the experience around. This lead to a passion for creating personas. Relying on 10+ years in UX and creative product design, as well as hundreds of hours spent interviewing users of all types, Clair has created and honed her own approach to building behavior and goal-focused personas that help businesses reach their most valuable audience, and their most important objective. She's practiced this skill over the last decade at both big and small agencies, from Leo Burnett to Punchkick interactive in Chicago.

Casey Lewis

Project Management Team Lead
Working with a variety of talented individuals is one of the things Casey loves best about project management. But when he’s not working, he’s often chasing down his 2-year old daughter, or two energetic dogs. No slouch himself, Casey finished his first marathon five years ago after never running before. Since then he also gets out golfing, boating, and scuba diving. But his true passion was hockey, and as a youth has competed with a handful of NHL players.

Anna Dumitru

Director of Finance + Operations
Anna came to Symmetri to help ease our growing pains, streamline our operations, and foster the efficiency empowers our team to deliver decisive wins for our clients. She lives life in full color, enjoying the arts in all their variety. She has a special affinity for furniture design. She’s a huge fan of freight trains. If you’re offering cake, any kind, she’d love to take a slice or two off your hands. But despite all of her colorful interests, Anna says, “I enjoy working with numbers because they’re black and white. They measure success. They tell stories.”

Mark Masseur

Principal, Executive Creative Director

Mark is a designer’s designer. His big-picture concepting and attention to every detail of execution influences virtually everything we create – whether or not he personally touched it. That’s because he’s also a mentor’s mentor. Count on Mark to ask the tough questions that get you thinking deeply about the project’s true aspirations. And your own. If your art and copy can work harder to uncover needs, deliver answers and inspire action, Mark will help you find the way.

Blog posts by Mark »

Ciara Collins

Social Media Manager

Addicted to Instagram memes, Ciara loves the fast pace and personal connections of social media. In a world that is constantly changing, her patience and flexibility helps open the doors that invite people to share themselves. As a past Second City improv student, she brings confidence and creativity to everything she does. And although a little rusty, a glass of red wine may help talk her into playing the harp—after all, she is 100% Irish.

Blog posts by Ciara »

Geraldo Ramos

Sr. Drupal Developer

Ann Javier

SEO Manager + UX Specialist
CQ + PQ > IQ. In a world where information is readily available, curiosity plus passion outweigh your intelligence quotient. Ann embodies that equation. And she helps others take advantage of it by making information easy to find and use. It’s not just knowing how to choose the optimum keywords. Ann is a terrific writer, content developer and user-experience specialist who makes sure that top search results always lead to meaningful learning. She’s also a climber, traveler, yogi, photographer, epicure and cook. About the only thing Ann can’t do is whistle. Her coworkers are fine with that.

Nina Whalen

Associate Director, Digital Marketing
Nina honed her social game as a sportscaster/news director at Radio DePaul while earning a double major in journalism and new media. Then she hit the ice as a digital producer/reporter covering the Chicago Blackhawks for Comcast SportsNet, where she was named by Sporting News as a “Must-Follow Twitter Account.” After joining the marketing world, she managed multiple social media channels and developed websites while writing for Fortune, Forbes, Entrepreneur and Inc. Nina’s a hat trick: smart, social and Symmetrical.

Blog posts by Nina »

Tom Smart

Associate Creative Director

Tom fell in love with the written word around the same time he started wrecking things to see how they work. Fortunately, he now limits himself to taking words apart – then throwing out the ones that aren’t working and putting the rest back together better than before. But he never lost his fascination for structure, tools and technology. That’s why he sees B2B marketing as a perfect fit. He gets to explore what engineers and other brilliant people do – then put words to work to help them do it better. All without breaking anything.

Blog posts by Tom »

Mattie Draftz

Paid Media Manager
A former Disney gingerbread man with a passion for nature, Mattie brings sugar, spice and a love of mice to the digital marketing team. Her double degree in advertising and environmental studies from DePaul serves her well, whether optimizing PPC campaigns at Symmetri or feeding rodents at the Nature Museum to demonstrate the traits of an omnivore. Mattie’s own diet consists of ridiculous amounts of pasta, YouTube videos and Julie Andrews movies, so you could also call her an omnivore of sorts. Just don’t call her phone. As an avowed millennial, Mattie prefers Facebook Messenger.

Blog posts by Mattie »

Shane Sevo

Sales Engineer
If Woody Allen, W. H. Auden, Kanye West, and David Hasselhoff met in a bar, Shane would invite them to join his book club in classic Rushmore style. Raised as an only child with never enough Legos, educated as a misplaced engineer, and finding his own in digital media, he’s as surprised as anyone at landing on a marketing career. Shane wages campaigns with the mantra, “Real artists ship,” constantly calling the publish button in his work. A Finnish lumberjack at heart, he’s always planning an escape into the woods of distant lands.

Phill Tran

Sr. Drupal Developer
For Phill, simplifying the online process is the easiest part of his life. Offline can be a little trickier, but just as rewarding. His day usually starts with his son waking him up around 5:00 a.m., and it ends after various trips to school clubs, church events, and sports activities. There isn’t much that Phill doesn’t do, except maybe sleep. But he’s ok with that, because he knows that raising a strong family will have a far-reaching impact. Even his hair has had an impact—he’s grown it out and donated it three times to charity.

Ryan Mannion

EVP/Brand Strategy & Growth

As one of Symmetri’s founders, Ryan has done it all. Brand development. Business strategy. Beer procurement. He has a natural curiosity to understand how the world works, how people think and why they make certain decisions. And he will dig and dig until he finds the insights that lead to clear direction to guide our client's businesses and brands. Through it all, he’s developed ideas to make a difference. Ask him, and you’ll hear, “Make it real!” “Get to know people!” “Be helpful!” “Stand for something!” But you don’t really have to ask – just watch him work and see for yourself.

Blog posts by Ryan »

Adam Hulett

Associate Design Director
When he was a kid, Adam liked to sketch NBA logos. At some point, he realized this was called “design” and it was what he wanted to do when he grew up. Adam’s “full-on passion” for design finds inspiration in his other loves: Hiking and camping. Art and architecture. Music ranging from the Beatles to Metallica. Pinterest, his addictive “wall of wonder.” Like the NBA logos, all these and more feed Adam’s creative imagination. “Creativity can solve almost any problem,” he says, quoting George Lois. “The creative act, the defeat of habit by originality, overcomes everything.”

Blog posts by Adam »

Jared Keonigshofer

Senior Art Director
Jared likes to take it all in. He can point you to great films you’ve never heard of, or out-trivia you on your favorite blockbusters. He’s a stadium food connoisseur. He’s already explored much of the U.S. and Europe, but just getting started. He volunteers his time designing for non-profits he’s passionate about. And he’s constantly honing his skills, from design and illustration to photography and 3D modeling. Because the more of life you take in, the more you have to give back in great work.

Ryan Hirst

Front End Developer
As a proud Michigan State grad, Ryan left Lansing with a Bachelor's degree in media and information and then found his way to Symmetri through his love for web development and his experience with Drupal. Before starting up with Symmetri, Ryan worked on several high profile Drupal websites; including the Ford Drive 4UR School and Community websites. As a diversion from his computer saturated work life, Ryan is slowly earning his cooking science degree… one savory meal at a time.

Cassidy Lacy

Content Manager
“Jedno pivo, prosím” means “One beer, please” in Czech. Cassidy learned this essential phrase from her English students in Prague, and it’s a perfect example of succinct communication that brings decisive results. With her degree in writing and education from Marquette, her passion for creative storytelling, and her inventive use of social media platforms to drive B2B, Cassidy is the writer and strategist you want on your side. And she’s always looking for creative opportunities to deliver more with less: “A Roman legionary walks into a bar, holds up two fingers and says, ‘Five beers, please.’”

Blog posts by Cassidy »

Brenda Bonds

Associate Creative Director

Growing up in Chicago, Brenda has tackled activities such as competitive fencing and painting billboards. With a background in journalism and graphic design, she sees creative solutions to almost any business challenge—sometimes in the middle of the night. And as a witness of consumer behavior, she loves telling relevant stories. When Brenda’s not crafting the perfect sentence, you can probably find her enjoying time with family, volunteering at Care For Friends, or hanging out at the local pub.

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