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Turning trust into a true business driver.
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Client
rf IDEAS
Services
  • Social Media
  • B2B Brand Development
  • Web + Mobile
  • Digital Marketing
  • Content Creation
  • Performance Reporting

 

 

 

 

 

 

CHALLENGE

rf IDEAS is a global leader in secure user authentication solutions for healthcare, manufacturing, government, enterprise—any industry where security is critical. The company turned to Symmetri to redefine its brand in a competitive marketplace and ensure its growing roster of innovative access control technologies and platforms would be well positioned with customers and partners alike as the need for secure access expands.

IDEA

While the technologies that rf IDEAS creates range from nano-sized readers to biometric capabilities, the brand strategy focused on a more elemental idea: Trust. By demonstrating how rf IDEAS’ solutions enable trust in the workplace, we could focus on the company’s ability to boost productivity, create workflow efficiencies and solve challenges across vertical markets. A bold brand identity, revamped website and robust digital marketing campaign helped to bring this simple yet powerful message to life while still showcasing leading-edge product innovation.

 

Getting to meaningful interactions
Authentication isn’t always about keeping people out. It can bring people together too. The Symmetri team found that the true connection between the brand and its audiences was to show how workplace trust can be a catalyst to performance, learning, productivity and success—an enduring idea that will resonate no matter how often form factors and microchips may change.
Result
In a year in which a global pandemic forced cancellations of trade shows, sales meetings and other traditional customer channels, the rf IDEAS website and digital marketing campaign ensured a steady flow of inquiries from customers and prospects, including from those interested in contactless authentication from home or work. The launch strategy also encompassed company employees and resellers who benefitted from a more intuitive, solutions-focused product architecture.