Improving lives
through effective leadership

Client Story

WittKieffer’s new Quality of Life Ecosystem would require a new web presence to serve as a destination for thought leadership and insights, increasing organic search rankings and increasing leads for search and advisory opportunities.

Based on extensive interviews, we crafted UX discovery exercises to arrive at a rich set of user personas and journey maps. To establish the visual tone, we created a selection of brand mood boards, applying the preferred design to wireframes to arrive at fully polished pages. Motion design exercises offered a dynamic preview for stakeholder approval before beginning development.

Built on WordPress, using a headless development architecture, the new Wittkieffer.com provides a simple and engaging user experience for a complex website taxonomy, seamlessly weaving together WittKieffer’s markets, capabilities, consultants and insights.

With optimized organic search rankings leading to easily navigable, attractively presented and highly relevant web content, WittKieffer’s lead volume increased by 90% in the first month after launch. Within the first six months, the cost-per-lead decreased by almost 40%.