Dentists are targets, too.
Class II Total Practice Solution is a procedural offering that presents opportunities to purchase some or all of a suite of products. A fully integrated campaign was launched that encompasses an engaging microsite, video demonstrations and testimonials, multi-pronged social media outreach, digital advertising and sales enablement. Through campaign attribution, all touchpoints are being tracked, monitored and optimized using marketing automation to enhance customized communications that inform ongoing communications.
Demo and sample request data captured from the microsite are filtered into over 30 segmented lists. Within 6 months of deploying marketing automation, average lead scores increased over 300%.
The microsite now averages more than a 60% opt-in rate across eight forms, and has captured over 1,000 form submissions in the first six months following launch.