Making your site work everywhere.
Symmetri works closely with our clients to understand their business and marketing needs before bringing together customer experience and visual design expertise for optimal engagement and performance. And because our “mobile-first” approach ensures that your website is built with mobile devices in mind, customers can interact with a powerful version of your site no matter where they are.
Connecting visually with the architectural world.
Through multiple interviews with architects, it became clear that ALPOLIC Materials—a leading aluminum and metal composite building cladding material—had not found a way to convey its brand’s unique identity on its website. As a result, it was not meeting its goals for qualified sales leads. A new website would need to inspire, encouraging architects, designers and specifiers to envision new aesthetic possibilities for their projects using ALPOLIC.
What differentiates the ALPOLIC brand is Mitsubishi's commitment to ensuring that its cladding panels live up to their customers’ expectations, enabling them to fulfill their vision. The main homepage carousel demonstrates this commitment with a series of images and messages directed at the architect, each with subtle nuances that speak directly to different architectural personas.
Because architects are visual, the site is rich in beautiful photography. Hundreds of projects featuring ALPOLIC materials were systematically categorized to create a library of inspiration. Each image was carefully cropped and optimized to keep load times to a minimum, and a mobile-first approach to web design allowed for a streamlined user experience on smaller devices.
In the first five months following launch, the site produced a 75% increase in quote requests, revealing a strong commitment among architects to specify the materials that inspire them for their beauty, quality, and durability.