Getting to meaningful interactions.
When you work in communications, sometimes the most important thing can be simply listening to what consumers are saying about the brand. Dental comic illustrations are a simple way to recognize dentists for the work they do, and play off the insight that while dentists are serious about their profession, a little fun goes a long way towards engagement.
![](https://symmetrimarketing.com/sites/default/files/styles/flexslider_full/public/ds_dan_video_0.jpg?itok=HRrEi6bK)
Result
This campaign increased engagement YoY by almost 153%. The page started at 5,000 followers, and hit its second stretch goal very quickly. Facebook had become one of the top lead-driving channels, driving even more leads than paid search, remarketing, and display campaigns – at an average of 116 leads per month.
![](https://symmetrimarketing.com/sites/default/files/styles/work_result/public/ds_facebook_mobile_0.jpg?itok=BKsKFc4j)