Let’s interact.

312.222.2500 Symmetri Marketing Group, LLC625 North Michigan, Suite 2100
Chicago, Illinois 60611  

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On Facebook, dentists connect with patients. With our help, Dentsply Sirona connects with dentists.
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Client
DENTSPLY SIRONA RESTORATIVE
Services
  • Social Media
  • Digital Marketing

 

 

 

 

 

CHALLENGE
The dental community is made up of brand enthusiasts and loyalists who want to be heard, whether it be through voluntary testimonials, discussing the latest dental techniques in industry forums, or engaging on social media channels. The Dentsply Sirona Restorative Facebook page needed to provide opportunities to interact with the brand dentists love, and share that love on their own channels as well. 

 


IDEA
We developed a content strategy that used a mix of educational, engagement-focused and product-focused content to increase audience engagement and participation with the brand. Turns out, the dental community has an affinity for cartoons! We developed a content calendar including a series of dental comic illustrations to celebrate holidays and drive engagement. 

Getting to meaningful interactions.
When you work in communications, sometimes the most important thing can be simply listening to what consumers are saying about the brand. Dental comic illustrations are a simple way to recognize dentists for the work they do, and play off the insight that while dentists are serious about their profession, a little fun goes a long way towards engagement.
Result
This campaign increased engagement YoY by almost 153% -- 2,300 likes, comments, and shares a month. The page started at 5,000 followers in January 2015, and we to hit our 2nd stretch goal of 20,000 followers as well. Facebook has become one of the top lead-driving channels, driving even more leads than paid search, remarketing, and display campaigns – at an average of 116 leads per month