CHALLENGE
When the FDA's new Nutrition Facts Label update was announced, consumer packaged goods companies were looking at a huge job on an expedited timeline. It could affect the design of the package and, in some cases, could change the product all together. Schawk and SGK’s brands needed to be positioned as a trusted business partner to prepare for, produce assets and protect brand equity for compliance.

IDEA
We created a content hub that would contain compliance information, frequently asked questions, insights and a preparedness app to help businesses understand and meet these vital regulations. We then used dynamic, “Multiple CTA” display advertising to drive users to specific elements within the hub.