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312.222.2500 Symmetri Marketing Group, LLC625 North Michigan, Suite 2100
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Navigating the Upcoming Changes in Google AdWords

In case you missed it, Google held a webinar covering all the changes coming to its marketing and analytics platforms, each arriving through the remainder of this year. Drawing information from...

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How I Learned to Manage Website Content with Zero Coding Experience

A week after I graduated college, I started my first job as an account coordinator at Symmetri. Coordinating conference calls, sending meeting recaps, proofreading PowerPoints and managing the...

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5 Things Your Friends and Family Will Say About Your Marketing Career

I love marketing. There, I said it.

To some people, it may sound like “I love lying” or “I love stealing.” They’re wrong about that. But I don’t blame my social circle for not getting what I do or...

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3 Tips for Adapting to Facebook's News Feed Algorithm Change

Mark Zuckerberg’s recent announcement indicating Facebook’s intentions to prioritize friends and family in news feeds prompted concerned conversation. While this does mean change is coming for...

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3 Emails Worth Opening: A Personal Case Study on Subject Lines

I’m not one of those people who has thousands of notifications for unread emails on their phone. Even if I’m not going to actually read my emails, I make sure to mark them as read or delete them...

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3 Tips for Developing a Cohesive SEO and Content Marketing Strategy

Content and SEO go hand-in-hand. One cannot succeed without the other. If you're not actively managing SEO, it can be difficult for your audience to find your content and learn more about your...

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Creating brand experiences in 2018: Our top 5 recommendations

At Symmetri, the majority of our clients are B2B. And our engagements frequently include some level of brand strategy – whether it be message development or extensive brand positioning. The...

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Partners Connect Livestream: B2B Advertising

One of the benefits of being a Google Partner is the ability to co-host monthly livestream events where Google highlights the newest innovations in the digital marketing world. The subject of the...

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Objectively Subjective: Align These 3 Design Elements to Your Business Goals

 

Have you ever looked at the image in an advertisement and wondered, “what are they actually selling?” Or maybe you’ve been in an endless meeting trying to reach agreement between several...

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Build an AdWords Account in Four Simple Steps

An AdWords strategy plays a vital role in your digital marketing efforts. Our expert, Amber Max, guides you through the basics in this first installment of our Paid Search blog series. To learn...

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