5 Reasons I Hate Listicles, and What You Should Do About It

You probably started noticing them as a little kid waiting in the grocery store line with your parents. Ten fashion tips from your favorite stars! Twelve secrets for a flatter tummy! Twenty-five...

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Nobody Reads Anymore? Don’t Believe It.

I heard it yet again, just the other day, in a client meeting. Make that two times, from two different people, in two back-to-back meetings. It’s the same thing I’ve heard so many times before:...

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The Joke's On You. Are You OK With That?

This actually happened, not long ago. A lawyer representing a suburban car dealership met with legal representatives for PepsiCo, Chevrolet, NASCAR and the corporate sponsors of a leading NASCAR...

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Sure it’s B2B, But Your Customer is Still Human

As I come up on ten years in the ad biz, I realized I’ve gotten around. I’ve worked in recruitment advertising, B2C, eCommerce and now B2B. All in all though, it’s pretty clear – advertising is...

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Writer’s Block

It’s the first tee and the honor is yours. You take your driver, step onto the tee box and push your red tee into the turf, balancing your ball in the cup with a single motion. You look good, feel...

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Q&A with Assoc. Creative Dir. Ken Martino: Know Your Audience, Speak Their Language

Ken Martino joined Symmetri on October 10 as the new Associate Creative Director for Copy. He has B2B experience across all types of media – from brand advertising to web, video, radio and more....

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Q&A with Copywriter Tom Smart: His Biggest Writing Achievement & Long Night with a Serbian Police Officer

How did your career in writing lead you to work for a small B2B agency? Was it something you had planned on or just fell into?

It’s been a combination of small companies and falling into things. I...

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