Tell The Truth

Want to sell your product? Tell the truth about it.

By that, I don’t just mean adhering to legal standards of truth in advertising. The legal truth is a small subset of the whole truth. It’s not...

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Delivering on the Details: An Account Perspective

“Sweat the big stuff and the small stuff. The big stuff wins accounts. The small stuff keeps them.”

When I first started at Symmetri, that’s what I learned from one of our founding members, Ryan...

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Commit to Delivering on Your Promise... or Commit to Fighting Relative Sameness

Last week I read an article about Coca-Cola’s new can that can be split in half so consumers can “share happiness.” Over the years, Coca-Cola has had big campaigns, all focused around its brand...

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The Next Era of YouTube: OneChannel

It’s been two months since the launch of YouTube OneChannel, and like many new social media channel rollouts, users and brands are still on the fence about the new layout. YouTube describes its...

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Q&A with Ryan Mannion, VP/Account Dir, on Breaking Through Digital Clutter & March Madness

What is the most interesting or creative B2B marketing campaign that’s caught your eye lately?

I don’t know that many have caught my eye as of late. But I do follow a number of companies who I...

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