Partners Connect Livestream: B2B Advertising

One of the benefits of being a Google Partner is the ability to co-host monthly livestream events where Google highlights the newest innovations in the digital marketing world. The subject of the...

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3 Advanced Google Analytics Tips for B2B

Having used Google Analytics for 4+ years, from E-commence to lead generation sites, I feel pretty comfortable in their functionality and reporting. At least as comfortable as everyone can feel....

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Facebook algorithm update

Top 5 Little-Known Facebook Features and Algorithm Updates You Need to Know

Facebook changes its algorithm and user interface more often than Taylor Swift changes boyfriends. As a marketer, it’s important to stay current with these changes and learn how algorithm updates...

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What is a Symmetri Blog?

Remember when you first became aware of blogging? I still remember years ago when I used the word “blog” while talking to a colleague and he didn’t know what I was talking about. I had to explain...

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Bringing Home The Gold

Chicago’s Best B2B creative agencies came together on October 21st, 2014 for the BMA Tower Awards hosted at Moonlight Studios. We at Symmetri were very pleased to attend and enjoyed the wonderful...

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The Importance of A/B Testing

Google does it. So does Amazon. Even the BBC does it. And there is no reason everyone shouldn’t be doing it.

It is A/B testing, and it’s an effective and unbiased means of understanding your...

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Connecting with Architects Online Via Social Media

Are you looking for new ways to connect with architects?

Do you market building materials to architects and specifiers?

Whether architects are your direct customers or major influencers in getting...

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Marketing to Engineers: Be Helpful! Part II

Part II of II.

You don’t have to over-think how you market to engineers. This is the second post with useful tips on how marketers should focus less on talking “at” engineers and instead focus on...

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Marketing to Engineers: Be Helpful!

Part I of II.

Many have written about marketing to engineers. And everyone agrees: they’re a tough crowd. Nobody wants to be sold to. And most don’t like to be marketed to. Engineers often look...

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6 Themes from SES Chicago to Inform Your 2014 Digital Marketing Program

You’re a marketer who uses site analytics for performance benchmarking and tracking. You’re collecting a lot of data. This data can be segmented, tested, and items that return a positive result...

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