3 Advanced Google Analytics Tips for B2B

Having used Google Analytics for 4+ years, from E-commence to lead generation sites, I feel pretty comfortable in their functionality and reporting. At least as comfortable as everyone can feel. Then...

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Five Design Trends Built for UX

Today it seems a new trend in user experience design (UX) pops up each month, changing user’s expectations with each new feature. With all this change, it is important to separate trends rooted in...

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My Fling with Alexa: A Conversation about, and with, Amazon Echo

As society slowly grows, a recurring theme in the technology field has been to make our lives easier. If there is a task that can be automated, it should, giving people the time to spend their energy...

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Facebook algorithm update

Top 5 Little-Known Facebook Features and Algorithm Updates You Need to Know

Facebook changes its algorithm and user interface more often than Taylor Swift changes boyfriends. As a marketer, it’s important to stay current with these changes and learn how algorithm updates can...

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Tell The Truth

Want to sell your product? Tell the truth about it.

By that, I don’t just mean adhering to legal standards of truth in advertising. The legal truth is a small subset of the whole truth. It’s not...

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Increase Website Traffic by…Networking?

Not too long ago, when I was bright-eyed and bushy-tailed right out of graduate school, I was ready to take on the world with my newfound marketing knowledge. “I’m so hirable! I’ll just go and fling...

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3 Reasons Why Apple Watch Will Be a Hit.

With many tech articles predicting doom for the impending release of Apple Watch, here are my three reasons why Apple’s entry into the wearables market will actually be a big hit.

1. $350 is not a lot...

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Think Regional in 2015

As the need to serve new and emerging markets will continue to increase in 2015, B2B brands need to ensure their digital presence is tailored to regional audiences. Brands have been thinking “globally...

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What is a Symmetri Blog?

Remember when you first became aware of blogging? I still remember years ago when I used the word “blog” while talking to a colleague and he didn’t know what I was talking about. I had to explain that...

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Why is white space so important?

As a young designer, you often have complex ideas and may add clutter to your work to get your point across. You lack the confidence and schooling it takes to make educated decisions and probably do...

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