Increase Website Traffic by…Networking?

Not too long ago, when I was bright-eyed and bushy-tailed right out of graduate school, I was ready to take on the world with my newfound marketing knowledge. “I’m so hirable! I’ll just go and fling...

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3 Reasons Why Apple Watch Will Be a Hit.

With many tech articles predicting doom for the impending release of Apple Watch, here are my three reasons why Apple’s entry into the wearables market will actually be a big hit.

1. $350 is not a lot...

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Think Regional in 2015

As the need to serve new and emerging markets will continue to increase in 2015, B2B brands need to ensure their digital presence is tailored to regional audiences. Brands have been thinking “globally...

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What is a Symmetri Blog?

Remember when you first became aware of blogging? I still remember years ago when I used the word “blog” while talking to a colleague and he didn’t know what I was talking about. I had to explain that...

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whitespace

Why is white space so important?

As a young designer, you often have complex ideas and may add clutter to your work to get your point across. You lack the confidence and schooling it takes to make educated decisions and probably do...

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2014 UI/UX Recap

Before we get into what happened in 2014 for UX (user experience design) and UI (user interface design), please peruse this simple chart to refresh yourself on UX vs. UI. I won’t get into the nitty...

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Delivering on the Details: An Account Perspective

“Sweat the big stuff and the small stuff. The big stuff wins accounts. The small stuff keeps them.”

When I first started at Symmetri, that’s what I learned from one of our founding members, Ryan...

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Bringing Home The Gold

Chicago’s Best B2B creative agencies came together on October 21st, 2014 for the BMA Tower Awards hosted at Moonlight Studios. We at Symmetri were very pleased to attend and enjoyed the wonderful...

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The Importance of A/B Testing

Google does it. So does Amazon. Even the BBC does it. And there is no reason everyone shouldn’t be doing it.

It is A/B testing, and it’s an effective and unbiased means of understanding your customer...

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Q&A with Senior Account Executive, Stephanie Campbell

Why did you first get into marketing?

I first became interested in marketing back in grade school when I became a brand name lover. There were a few brands that I was just obsessed with and because of...

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